ASUS ROG Maximus Z790 Formula Design, Features, and Expected Release

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I really don't understand ASUS choice for watercooling only VRM's - why? If I need an integrated out of the box solution with VRM AND CPU cooling a board like MSI MPG Z690 CARBON EK X (pretty sure they will launch a Z790 variant soon) makes much more sense. Why stopping halfway and have a solution with only VRM's cooling that can be passive cooled with great success - I'm yet to see a board with melting temps for VRM.... To me it's just another ASUS marketing gimmick and a waste of components.
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barbacot:

I really don't understand ASUS choice for watercooling only VRM's - why? If I need an integrated out of the box solution with VRM AND CPU cooling a board like MSI MPG Z690 CARBON EK X (pretty sure they will launch a Z790 variant soon) makes much more sense. Why stopping halfway and have a solution with only VRM's cooling that can be passive cooled with great success - I'm yet to see a board with melting temps for VRM.... To me it's just another ASUS marketing gimmick and a waste of components.
Nobody says you're wrong 🙂 Because that's what it probably is... a very, very optional product made out of unsold extra components that they got on a discount. And I believe, they neither made many of this, nor will they sell many of this.
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the cost will be crazy high, and not much use for the regular gamers... it is whatever the market will bear... I have the Z790-H.