Well, I'd be curious to see how much that liquid metal is claiming to improve those temps. The price at least is pretty steep tbh, with street prices most likely way above $/€ 2k at launch.

Yes, it looks 'sexy' and I hope on behalf of whoever pays $2,000+ at launch that it usefully outperforms other air-cooled custom 4090 cards. I recently upgraded my gaming PC to include a MSI Suprim X 4090 and it hasn't gone beyond 68C. Custom air-cooled cards have become so efficiently cooled that water-cooling (unless it's a full WC system) is no longer necessary. The 4090's have more air-cooling than 'necessary' as the original NVidia spec was for 600w generally. My recent upgrade included CM H500 Mesh to Corsair 5000T, in both cases there was/is a 360 AIO in the roof, the 5000T is described as a 'large' case but I have no way of incorporating a graphics card radiator, be it with this Asus 4090 or the MSI Suprim X water-cooled one. I wouldn't want to locate it in the fans/AIO position on the backside of my 5000T (the Asus 360 AIO would divert some of the cool air coming in from the front fans), the roof has my CPU 360 AIO & it would be impossible to fit the Asus GPU radiator at the back of a 5000T.

Matrix 4090 has "Matrix" software to control "voltages" Perfect for extreme OC 😉

Looks cool but the fact that they acknowledge potential leaks of liquid metal is worrisome...

H83:

Looks cool but the fact that they acknowledge potential leaks of liquid metal is worrisome...

but to deny it is worse

I don't see the point: 4090 is not a hot gpu - in cyberpunk 2k everything on max and path tracing I get 59.4 degrees (so under 60) without "ROG magic" - just a msi suprimX with air cooling (corsair 7000d case with 6 intake, 4 exhaust, 26 °C room temperature - also I don't think that Nvidia or anybody for that matter should allow Asus to "play" with voltages and power limits since the Ryzen meltdown if they intent to apply a more "severe" overclock with the holy grail of overclocking - liquid metal:D): https://i.imgur.com/27UWBQS.png

I would love to see how efficient this card will be. It must be crazy at stand by and low intensive tasks. Would be an very interesting study case, for the ultra binned 4090. Other than that i despise this trend of absurdly overpriced graphics cards. Nvidia and AMD should do a specialty gamer's cards as an alternate class. GPUs have been so generalistic that you end up paying for things you don't necessarily need, well this was probably the original plan anyway... Sad times.