I like the look of this BUT it'll probably cost as much as a standard XT and I can't justify the bling over FPS.

Asrock's entry into the GPU market hasn't been impressive. Their latest cards are loud and the flagship 5700 XT drains plenty of power. It seems this new model has a hefty heatsink, so I hope their number one priority now is to make the card silent. Quieter BIOS variants would be welcome for the existing models as well.