What the heck is going on? Now they get another CEO and a new direction? What are the folks who came back on board suppose to think? Are they now going to be directionless or are they going to be even more focused. Will they finally get their products into tablets or are we just going to have vaporware in that arena? Where are the CPU's going to go? What is going on there, I do not understand?

Apparently this was a pre-planned change. AMD Appoints Dr. Lisa Su as President and Chief Executive Officer

AMD (NYSE: AMD) today announced that its board of directors has appointed Dr. Lisa Su as president and chief executive officer and member of the board of directors, effective immediately. Dr. Su, 44, succeeds Rory Read, 52, who has stepped down as president and chief executive officer, and member of the board of directors, as part of a transition plan. Read will support the transition in an advisory role, remaining with the company through the end of 2014. “Leadership succession planning has been a joint effort between Rory and the board and we felt that Lisa’s expertise and proven leadership in the global semiconductor industry make this an ideal time for her to lead the company,” said Bruce Claflin, chairman of AMD’s board of directors. “The board looks forward to continuing to work with Lisa and the rest of the senior management team to build on the company’s momentum. I would also like to thank Rory for his many accomplishments and contributions positioning AMD for long-term success by helping to create a strong foundation and clear path to re-establish the company’s growth and profitability.”

What the heck is going on? Now they get another CEO and a new direction? What are the folks who came back on board suppose to think? Are they now going to be directionless or are they going to be even more focused. Will they finally get their products into tablets or are we just going to have vaporware in that arena? Where are the CPU's going to go? What is going on there, I do not understand?

Rory Read is still here, but is more a buizness economics man tha Lisa... who is first more technical advisory than him.. I think it is a real benefit change.... Lol Manofgod,... nobody want to enter the tablet smartphone right now, its a dead end, this is totally dominated by Qualcomm and Samsung i can ensure you nobody want to try to go there against them ... Nvidia try.. they can try...

damn shes really intelligent

Nothing wrong with Lisa Su.

"Welcome president, now we'll keep it simple, all you have to do is manage the production and design of an amd product that is more efficient, faster and cheaper than nvidias latest cards. Now theirs are already out so we are at a disadvantage. We need to launch them soon before all our potential buyers have bought nvidia cards, let's say...4 weeks?"

http://i17.photobucket.com/albums/b96/Heavyhemi/Computer/Nvideon_zps86631bab.jpg

At first i was like ok, AMD is going into the Kitchen appliances business, but then she opened her mouth.

http://i17.photobucket.com/albums/b96/Heavyhemi/Computer/Nvideon_zps86631bab.jpg

Lol, Radeon runs so hot, its singed his hair line.

Only time can tell if Mrs. Su can really make a difference. I sure hope so, for the sake of AMD and the GPU business!

She seems on the ball with regards to the architectural stuff (Kaveri release), so good things may come.

More

It's only been a few hours since AMD announced that Dr. Lisa Su is the company's new CEO and we managed to stumble upon an official AMD staged interview with the new boss. Corporate Vice President, Global Communications at AMD John Taylor had a nice little chat with the Su and asked a few questions about her background and, more interestingly, the company's new goals. In the interview Lisa came off as a straight shooter and explained what she wants to do in three rather clear points. Her fist and highest priority is to build great products and use AMD leading IP, technologies, system software platform and customer relations. AMD is a product company and this won't change. If you have good products you should have a good sales and good market valuation, that is true of any industry. Lisa Su has to deal with a number of upcoming products, such as K11 and K12 chips, the Seattle ARM server series, new Radeon 20nm graphics and many other projects that should see the light of day over the next few quarters. The second point Lisa made is that customers are really important to AMD. She stated that there should be 50 billion connected devices by 2020 and AMD wants to be in as many of them as possible. Customers and partnerships with companies can help. AMD has long standing relations with HP, Lenovo, Acer, Dell and even Apple, all key players in the consumer market. The third point Lisa made is that she wants AMD to be simple, fast, decisive and finish products on time. Lisa points out that she has extremely high standards and she sounds like someone who knows what she wants and how to get there. She likes wining and sees AMD as a maverick and leader in the future. Let's point the obvious - for a better part of the past decade AMD was an underdog in the CPU market and more often than not they lost crucial design wins to Nvidia in the GPU space. However, AMD was always a strong runner up with ambitions of becoming the market leader in some niches. Lisa's third focal point might be the key to AMD's future success. AMD has built great products before but it failed to bring them to market on time. Some projects, including K10 Bulldozer (Phenom) CPUs and Llano APUs didn’t pan out, as AMD was years behind on its original schedule. Trinity and Richland as well as Kabini and Temash didn’t put that much pressure on Intel or ARM. New 2014 products such as Kaveri, Beema and Mullins did better and we can only hope that 2015 Carizzo big core and Nolan 20nm low power part can help AMD to win some market share and increase the ASPs. We like the Intel vs AMD rivalry just as much as the AMD vs Nvidia rivalry and we wish Lisa a lot of luck at her new post. The market has changed and it's not just Intel and AMD anymore. A bunch of companies are vying for the same space, including Qualcomm, MediaTek, Nvidia, Apple, Samsung and Rockchip.

http://www.fudzilla.com/home/item/35985-amd-ceo-lisa-su-explains-companys-goals

I don't know what can I think about this, first of all is she really a she, like in a traditional sense, is she a female? because she doesn't look like one, Iam sorry if this feels a bit sexist but she looks like a man.

All good things come to an end. Do PC enthusiasts really believe that it will always just be intel, nvidia or AMD running their rigs?

On the other hand, (.)(.), there's no need to fix it if it's not broken. There was a time when I used to rush out and buy the latest in CPU's, thinking that doing so would make a vast difference to my rig. But I was wrong. A mere tweak here and there was enough to keep it more or less on top of things.

"Welcome president, now we'll keep it simple, all you have to do is manage the production and design of an amd product that is more efficient, faster and cheaper than nvidias latest cards. Now theirs are already out so we are at a disadvantage. We need to launch them soon before all our potential buyers have bought nvidia cards, let's say...4 weeks?"

Their GPU division isn't the problem and is OK compared to the competition imo. Main problem IMO is that they've been slacking behind Intel for way to long now.

All good things come to an end. Do PC enthusiasts really believe that it will always just be intel, nvidia or AMD running their rigs?

Do we have any other options? And professional Matrox cards are not really that much of an option, or are they? 😀

Their GPU division isn't the problem and is OK compared to the competition imo. Main problem IMO is that they've been slacking behind Intel for way to long now.

You can say that again. If someone gave me a the fastest cpu amd make and a motherboard to go with it for free I wouldn't even touch it. The 2 year old one I have is miles ahead of anything AMD has and probably uses 50 watts less power.

You can say that again. If someone gave me a the fastest cpu amd make and a motherboard to go with it for free I wouldn't even touch it. The 2 year old one I have is miles ahead of anything AMD has and probably uses 50 watts less power.

So, this has to do with AMD having a new CEO how? Oh, and my FX 8350 more than holds it own against your 3770K so there. :infinity: Besides, unless you want to give me a free cpu and motherboard from Intel, I won't even touch that. Anyways, it will be interesting to see where AMD is even one year from now. 🙂

This isn't an Intel vs AMD thread. This thread is about AMD getting a new CEO....again. AMD and Intel both have good products when used for the tasks that actually take advantage of their strengths. AMD has a long history of either showing up late or asleep at the wheel. They also have a piss poor marketing department. Outside of graphics cards they have almost no brand recognition at all. This is very bad for a company that survives by selling products. If people don't recognize your brand, they're less likely to buy it. AMD has developed some great "technology" over the years but being late to launch products on a consistent basis gives Intel and NVidia a chance to respond to new "technology" far too soon for AMD to ever capitalize on it. The TDP and power draw of the Bulldozer based processors wouldn't have been an issue if they had been launched on time and not years late. Hopefully the new CEO can finally turn things around....Rory Reed did pretty poor at addressing the major issues. From a public view, it just looks like his entire plan for correction was to cut staff and not address the product launch or marketing failures to any extent. The product launch parties are quite unnecessary expenses as well. That money would be better spent on a brand recognition campaign imho.....