I don't know why they insist on doing this. Don't include a cooler and charge $10 less. No one wants some junk cooler on a CPU meant for demanding tasks. Even these improved coolers look like bottom-tier junk.

I don't know why they insist on doing this. Don't include a cooler and charge $10 less. No one wants some junk cooler on a CPU meant for demanding tasks. Even these improved coolers look like bottom-tier junk.

I don't think I have to tell you how stupid it is to suddenly ditch the stock cooler concept.

Oh dear, what a gimmick. A good product doesn't need flashy bs, please.

The Wraith is as good as a 212, and there are a LOT of professionals who would love to have proper stock cooling for their never-overclocked high end CPU.

I don't know why they insist on doing this. Don't include a cooler and charge $10 less. No one wants some junk cooler on a CPU meant for demanding tasks. Even these improved coolers look like bottom-tier junk.

All that picture says is "like a Wraith", who knows how it'll actually perform. And I think the Wraith and the 212 both suck and are incredibly overrated, especially for older CPUs which were more difficult to keep cool while idle. The 212 was fine when it was literally $20, but last I checked it's over double that price now and just keeps selling based on past fame. People don't realize it's not good for the price anymore. Those professionals who keep stock cooling on high end machines aren't building custom machines and are completely ignorant about PC specifics. They're artists, designers, the sort that buy a machine pre-built and have no clue about specifics beyond what kind of performance or type of machine they need.

Almost nobody buys a high-end unlocked processor for gaming, encoding, etc, then leaves the pitiful stock cooler on it. AMD understood this and that's why in the past they opted to exclude a stock HSF. Who here has ever ONCE bought a high end chip then used the stock cooler on it permanently? Anyone?

Exactly, stock coolers are fine for 90% of the population. Forcing enthusiast stuff on those who don't want or need it just looks like a scam. Saying that, CPU cooling has never been something i have spent money on, as the most i have ever spent has been £15. I like this, and imo the only people who should be threatened by a good stock cooler are those who profit from convincing the masses things will go tits up if they don't buy something else.

Oh dear, what a gimmick. A good product doesn't need flashy bs, please.

All that picture says is "like a Wraith", who knows how it'll actually perform. And I think the Wraith and the 212 both suck and are incredibly overrated, especially for older CPUs which were more difficult to keep cool while idle. The 212 was fine when it was literally $20, but last I checked it's over double that price now and just keeps selling based on past fame. People don't realize it's not good for the price anymore. Those professionals who keep stock cooling on high end machines aren't building custom machines and are completely ignorant about PC specifics. They're artists, designers, the sort that buy a machine pre-built and have no clue about specifics beyond what kind of performance or type of machine they need.

regardless of there is validity in the RGB cooler you have to admit, it looks pretty cool

I could see people getting mad about trying to install an NH-D14/15 or one of the bigger coolers from Cryorig. Not to mention the significant cost tacked on for a cooler like that. The average buyer definitely wants nothing to do with something harder to install or more expensive than stock cooling. For example, a friend of mine obsesses about their GPU temps (they think it's going to melt if it runs at 60 - 70C :3eyes:). This same friend balks at the price of higher end CPU cooling.