AMD Lights Up Times Square Largest High Definition Display
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Loobyluggs
Just think how successful this company would be if they didn't spend stupid amounts of money of stuff like a huge display in Times Square and spent the $ on Staff and technical development for really important things, like drivers and tools for developers.
Just think...
Denial
They didn't spend any money. Diversified Media Group did and contracted AMD to do the work. Which means they probably made money on it.
I don't see the issue here. Other then those signs annoy the **** out of me when I'm in the city and now I can blame AMD.
Loobyluggs
So...it didn't cost them any money to write the article?
vbetts
Moderator
That's pretty awesome.
Denial
? They have a marketing department they pay anyway. What else are they doing besides sitting around finishing up Fiji marketing materials.
Like out of all the things to hound AMD on, this isn't it, it's like irrelevant.
Loobyluggs
Nah, I could think of a great deal of things where their focus is but shouldn't be in favour of game related development, who couldn't?
vbetts
Moderator
Advertisement?
Loobyluggs
The entire marketing expenditure, yeah, good place to start.
BoMbY
Yeah, I think you really couldn't do this with NVidia cards.
Loobyluggs
I think the games dev and focus is better at nVidia. This doesn't mean the cards are better, just the focus and expenditure.
Prince Valiant
Getting paid to advertise their products, that's a nice win.
Reardan
You understand that the whole purpose of advertising is that you get back, in sales, more than you spend on the ad, right? Like you understand that?
Clouseau
Firepros powered the visuals, their professional line. This is good advertisement for that line not gaming. Firepros are not marketed for the gaming crowd.
XenthorX
Anything to make AMD looks good. Please, make money, get stronger <3
Ryu5uzaku
Marketing for AMD is always good and that is one huge marketing display.
Loobyluggs
I consult in this, so yeah.
Not trying to bolster my opinion on this, but I genuinely feel AMD do not have a scooby-doo in very area the believe they do and have too much in the way of middle management. This is just on marketing and PR.
They should all be fired and the money spent on the R&D + middleware + dev relationship building. It would be money well spent, and once they have got something worth marketing, then hire some dudes and dudettes to push their products out the door.
As it stands now, what little market share they got is down to rose-tinted reputation, hardware manufacturer contracts, supply chain management relationships and generally being the 2nd horse in a two-horse race right now.
Tablets are the key concern for any chip maker, as this shows.
Diversification is fine and dandy, but only if you are not struggling to juggle too many balls at the same. Internally, it really seems as if the management of the S&M is in competition with itself on who can get the highest budget, rather than performance and applicability/suitability/apportioning. I see this a lot, but what I also see is a lot of consultants going in to fix a problem only to pass the buck internally rather than suggest a proper course of action.
Yakk
Indeed it's an awesome win for them actually! And they get to demonstrate one of the things their professional FirePRO line can do.
Tripkebab
Wonder if it comes with a dead pixel warranty.
Denial
...
The advertising firm went to AMD with a contract to design a computer to drive the sign. AMD got paid for the contract, plus profit & overhead, as with any contract. As part of the stipulation, the advertising firm gave them some time on the sign for a press release. AMD has an advertising budget, told one of it's people to spend 5 minutes writing up a release about it.
If you really think that the reason why AMD is in the situation it is, is due to this sign (or projects similar), you're delusional.
They have way larger problems than this or their advertising in general. It's like a few million a year they spend to get their name and branding out there. It's nothing. And putting such a low sum towards GPU division isn't going to suddenly make a huge difference.
Reardan
You consult in what? Driving companies out of business as quickly as possible?
AMD essentially built a computer to drive a sign using 3 firepro cards, then released a press release. Part of the agreement obviously included AMD getting some time on the sign; it isn't a sign just for AMD firepro cards.
None of what you said really makes any sense, at all. Your description of, what you feel, AMD's internal status is lacking primarily because you didn't even read the release.
The rest of what you said is basically buzzwords copy pasted from somewhere, because most of it is pretty clearly meaningless and certainly not relevant to the discussion of AMD literally doing a contracted job. Actually maybe you do really do this kind of consulting, because I find those people are full of these buzz words too. A bunch of words that are really just designed to be something to rattle off while not really saying anything.
