if the Hero is priced at 625$ then what's left for the higher models such as Formula and Xtreme? the Formula was sitting between 400~500$ and from the look of things now it will be around 800$ if not more. it's crazy.

I buy all kinds of PC gear,I like my motherboards in the $200-$250 Canadian range as I personally find I can get a good overclock without any performance loss over the more expensive motherboards. Seems like prices are up on the Asus motherboards but there are still some in the price range I like.Doh no there is none Typing on a ASUS Z-490 Tuf WiFi that I paid $220 Canadian,I see the Asus Z690 Tuf WiFi listed at $370 Canadian,would not fall in my preferred price range.