Samsung and Amazon Do HDR with Updated Open Standard HDR10+
Samsung Electronics and Amazon Video today announced the introduction of HDR10+, an updated open standard that leverages dynamic metadata to produce enhanced contrast and colors on an expanded range of televisions.
HDR10+ elevates the HDR10 open standard with the addition of Dynamic Tone Mapping. The current HDR10 standard utilizes static metadata that does not change during playback despite scene specific brightness levels. As a result, image quality may not be optimal in some scenes. For example, when a movie’s overall color scheme is very bright but has a few scenes filmed in relatively dim lighting, those scenes will appear significantly darker than what was originally envisioned by the director.
HDR10+ incorporates dynamic metadata that allows a high dynamic range (HDR) TV to adjust brightness levels on a scene-by-scene or even frame-by-frame basis. With the ability to display outstanding contrast with detailed highlights and a richer range of colors, HDR10+ produces images that are much closer to the director’s intent.
All of Samsung’s 2017 UHD TVs, including its premium QLED TV lineup, support HDR10+. In the second half of this year, Samsung’s 2016 UHD TVs will gain HDR10+ support through a firmware update.
“As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience — vivid picture, better contrast and accurate colors — that brings HDR video to life,” said Kyoungwon Lim, Vice President of Visual Display Division at Samsung Electronics. “We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup.”
“Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices,” said Greg Hart, Vice President of Amazon Video, worldwide. “At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year.”
The launch of the HDR10+ content continues Samsung’s and Amazon Video’s leadership in the HDR space. With the move to HDR 10+, Amazon Video is the first streaming service provider to begin development of the standard for its audiences. In May 2015, Samsung and Amazon Video brought HDR to the market using the HDR10 open standard, the first in the field. This bold and innovative advancement laid the groundwork for several HDR launches. From Hollywood film studios to global TV manufacturers, HDR10 is the most broadly used HDR standard today.
Samsung has also partnered with other industry leaders to deliver the best HDR10+ content viewing experience by establishing an HDR10+ ecosystem. Previously, Samsung collaborated with Colorfront to improve HDR10+ workflows for creative post-production mastering by using Colorfront’s Transkoder. Samsung also partnered with MulticoreWare to complete the integration of HDR10+ support in the x265 High Efficiency Video Coding (HEVC), which is available for free under an open source license, and is used by many popular commercial encoding system providers including Telestream, Haivision, and Rohde and Schwarz.
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Member
Posts: 44
Joined: 2011-06-23
Dolby Vision already supports this (dynamic metadata frame-by-frame HDR up to 12bit & up to 10.000 nits) on HDMI 1.4 and up.
Sony, Philips, LG, Vizio & TCL now supports Dolby Vision, but so far only 10 bits panels.
I don't know why samsung is so much against DV, but I would like to know if this HDR10+ is something that all 2016 tv's (from all brands) and up could get via a firmware update. Samsung is the only one supporting this format right now. Need more details about the HW requirements and if the other brands is going to support this.
Senior Member
Posts: 960
Joined: 2009-10-14
Dolby Vision already supports this (dynamic metadata frame-by-frame HDR up to 12bit & up to 10.000 nits) on HDMI 1.4 and up.
Sony, Philips, LG, Vizio & TCL now supports Dolby Vision, but so far only 10 bits panels.
I don't know why samsung is so much against DV, but I would like to know if this HDR10+ is something that all 2016 tv's (from all brands) and up could get via a firmware update. Samsung is the only one supporting this format right now. Need more details about the HW requirements and if the other brands is going to support this.
I guess they (and Amazon) are so into HDR10+ as it is an open standard ?
Senior Member
Posts: 438
Joined: 2006-11-25
Will there be a new G-HDR standard from Nvidia for just 150$ built in to the monitor as module?
Senior Member
Posts: 14119
Joined: 2004-11-19
hurray another format war
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Posts: 1440
Joined: 2014-10-02
So will all 10bit hdr 4k TV's be able to do hdr10+ via an firmware update? I dont really see much about 12bit/hdr12 or will that be the next up and coming standard/feature even though the tech is already there