Gigabyte overtaking ASUS in motherboard market

by Hilbert Hagedoorn on: 04/17/2013 07:40 AM | source: | 46 comment(s)

DigiTimes writes Gigabyte almost overtook ASUS in terms of motherboard shipments in the first quarter of this year. Gigabyte shipped 4.9 million motherboard during the quarter, only slightly behind ASUS' 5 million units. The site notes ASUS currently leads in China and US, while Gigabyte has good performance in both Latin America and Southeast Asia. For the whole of 2013, ASUS aims to ship 22-24 million units, while Gigabyte aims at 20 million units.

Gigabyte Technology shipped 4.9 million motherboards in the first quarter, only slightly behind Asustek Computer's five million units, allowing the company to have a chance to beat the long-time leader in terms of shipments in 2013, according to source from channel retailers. However, Asustek's component purchasing advantage and market share leadership in the high-end segment will still enable the motherboard giant to see a better gross margin than Gigabyte.

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chojin996
Junior Member

Posts: 19
Joined: 2013-04-17

#4578385 Posted on: 04/17/2013 09:48 AM

Then why Gigabyte support seems dead since the end of 2012 ?
They released only Beta BIOS for almost all their motherboards, Z77 and X79 ones as well as other chipsets. All motherboard models currently have only a Beta BIOS released in the October/November time frame.
ASUS kept updating their motherboards BIOS adding Intel patches. The X79 Gigabyte motherboards are all stuck at Intel Management Engine 7.x and drivers 8.x can't be loaded either because the firmware is outdated and firmware version 8.x is needed for the drivers to work, ASUS updated their X79 line Management Engine firmware months ago.
There are plenty of stability issues on Gigabyte X79 motherboards right now due to the lack of microcode patches and newer Intel Management Engine. Along with who knows how many other bugs.
Z77 boards from Gigabyte got the Intel Management Engine firmware 8.x update but then not the latest microcode updates because it's over 6 months that those Gigabyte motherboards BIOSes have been in Beta stage.
What is really going on at Gigabyte ?
Did they fire all their engineers, software coders/programmers and developers or what?
Is Gigabyte going bankrupt ?

Techio
Senior Member

Posts: 194
Joined: 2011-07-28

#4578390 Posted on: 04/17/2013 09:52 AM

^ This.
Had my old motherboard being stuck in Beta and still is. (Checked 2 weeks ago)
I do not want to buy another Gigabyte product again after their horrible service of returning my graphics card 3 times, twice saying its fixed when it wasn't. They then said that my card was out of stock and will give me a better product but I got my card back the same with no noise. It made no sense. :S

isidore
Senior Member

Posts: 6276
Joined: 2006-02-01

#4578414 Posted on: 04/17/2013 10:25 AM

ASUS quality has started to be very hard to beat. When i first upgraded last year i bought a gigabyte z77 ud5h along with a core i5 2500k cpu. What i didn't know is that cpu had problems, it destroyed the motherboard 4 times. After that i upgraded to a sabertooth z77 (the same issue started to apear) so i changed the cpu. What is remarkable is that the sabertooth didn't break..after replacing the 2500k with a 3570k the PC is stable as hell.
I also can overclock higher with lower voltage.

My point is that the Gigabyte broke 4 times and ASUS mobo was and is rock solid..TUF components man..

chaotic1
Senior Member

Posts: 2841
Joined: 2004-02-18

#4578461 Posted on: 04/17/2013 12:05 PM

my asus mobo only has a beta bios for adding the fx8150 , been in beta since release of the cpu . that was the last cpu for it to support , was hoping for the fx8350 to get support also lol . so it is not only gigabyte support that has slipped

The_Fool
Senior Member

Posts: 1015
Joined: 2009-12-25

#4578492 Posted on: 04/17/2013 01:10 PM

Yea, Gigabyte BIOS is pretty buggy. Assuming this motherboard and CPU lasts long enough I'll replace mine with a different brand once Skylake is released.

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