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Guru3D.com » News » EA buys company behind Kim Kardashian: Hollywood app for 2.1 billion dollars

EA buys company behind Kim Kardashian: Hollywood app for 2.1 billion dollars

by Hilbert Hagedoorn on: 02/09/2021 10:07 AM | source: | 26 comment(s)
EA buys company behind Kim Kardashian: Hollywood app for 2.1 billion dollars

In something that made my eyebrows frown this morning, Electronic Arts (EA) acquires app maker Glu Mobile for 2.1 billion dollars, the acquired company announced on its website. The app maker is best known for Kim Kardashian: Hollywood.

In the app, players can step into the shoes of a celebrity and try to gain more status. According to a statement from EA, the company is doubling its bet on mobile games with the acquisition. The purchase of Glu should ensure that the number of 100 million players it now reaches on smartphones grows. Glu has multiple apps to its credit, but EA is one of the largest companies in the gaming industry. The company is the publisher of, among others, The Sims, the football game FIFA and of course games Battlefield.

I somehow suspect the BV6 will be more expensive to purchase this year?



EA buys company behind Kim Kardashian: Hollywood app for 2.1 billion dollars




« Intel Core i9-11900K processor breaks 1900 point barrier - Updated: Photos of Packaging · EA buys company behind Kim Kardashian: Hollywood app for 2.1 billion dollars · CD Projekt RED victim of attack - Source Code now possibly sold (update) »

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AlmondMan
Senior Member



Posts: 899
Joined: 2007-09-03

#5885570 Posted on: 02/09/2021 10:13 AM
Glu has been around for ages making bad games on every platform known to man. One of the forerunners of the free garbage game wave that ruined mobile devices as a gaming platform.

emperorsfist
Senior Member



Posts: 1663
Joined: 2018-08-29

#5885573 Posted on: 02/09/2021 10:32 AM
You know, it's fitting, somehow...

KissSh0t
Senior Member



Posts: 11058
Joined: 2011-10-22

#5885577 Posted on: 02/09/2021 10:50 AM
Glu has been around for ages making bad games on every platform known to man


It's like they have something in common.

Loobyluggs
Senior Member



Posts: 4698
Joined: 2008-09-07

#5885586 Posted on: 02/09/2021 11:17 AM
A match made in hell.

jbscotchman
Senior Member



Posts: 5872
Joined: 2004-01-28

#5885589 Posted on: 02/09/2021 11:27 AM
Is kim kardashian still a thing?

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