Jerry Yu, MediaTek's Corporate Senior Vice President and General Manager of the CCM Business Group, highlighted the transformative impact of generative AI on the automotive industry, likening it to the revolution in mobile computing. The Dimensity Auto Cockpit series aims to elevate in-vehicle entertainment by integrating NVIDIA RTX GPUs for realistic visual and lighting effects, AI-enhanced upscaling, and frame generation for gaming. The SoCs also support high-quality video streaming and conferencing with features like AI gaze correction and audio enhancement.
The collaboration between MediaTek and NVIDIA, granting MediaTek access to NVIDIA's GPU IP, marks a significant development in automotive processor design. The Dimensity Auto Cockpit SoCs boast state-of-the-art technology, including ARMv9-based cores paired with advanced NVIDIA GPU capabilities, such as ray tracing and DLSS 3. Designed to reduce the bill of materials (BOM) for automotive manufacturing, these SoCs incorporate integrated solutions for display control, advanced HDR imaging, audio processing, and connectivity. The chips are manufactured using TSMC's 3nm process and are optimized for local AI processing, 3D spatial sensing, and intuitive user interfaces, running on NVIDIA's established DRIVE OS.