Nvidia's top-of-the-line GeForce RTX 4090 graphics cards on October 12, U.S. retailers are listing custom GeForce RTX 4090 24GB graphics boards from Nvidia's partners. Some RTX 4090 products cost $1,599, which is what Nvidia recommends, but others cost a lot more.
One of the biggest stores in the U.S., Newegg, is currently listing 10 GeForce RTX 4090 graphics cards from different Nvidia add-in-board (AIB) partners, such as Asus, Gigabyte, and MSI
Some of Nvidia's partners' cheapest GeForce RTX 4090 boards use the company's reference design and the GPU clock rates that Nvidia recommends. For example, the Asus TUF Gaming GeForce RTX 4090, the Gigabyte Windforce GeForce RTX 4090, and the MSI Gaming GeForce RTX 4090 all cost $1,599 and have cooling systems with three fans that are quite complex.
The Asus ROG Strix GeForce RTX 4090 is the most expensive GeForce RTX 4090 AIB. It has factory overclocking and a huge cooling system with three fans, which probably gives it good overclocking potential. This one will cost $1,999.99. Asus ships the ROG Strix GeForce RTX 4090 in a box so big that you could fit an arm and a leg in it. This helps owners understand where the extra money went. Asus also sells its TUF Gaming GeForce RTX 4090 which has been overclocked at the factory for $1,799.99.
The MSI Suprim GeForce RTX 4090 is another exciting card that Newegg sells. It has a hybrid cooling system and a higher GPU clock than other cards in its class. The price of the item is $1,749.99. More AIB partners of Nvidia will have their GeForce RTX 4090 products ready to ship by October 12, so keep an eye out.