This is a promising looking AIO solution. Looking forward to a full-on product review.

am i wrong or innovation on cooling is frozen since like 10 years ago?

There's a reason why we haven't reinvented the wheel.

reix2x:

am i wrong or innovation on cooling is frozen since like 10 years ago?

actually no the form factors are the same (except for 480mm rads) but the biggest difference is in the noise under load ratings along with specially designed cold plates to deal with chiplet and hybrid uArch

reix2x:

am i wrong or innovation on cooling is frozen since like 10 years ago?

The law of diminishing returns kicking in. The same applies to air coolers. Now every small improvement is hard and expensive as hell.

Thermalright has been very impressive in the entry level market segment. the secret are the fans, which are both quieter and push more air in a wider band of rpm. in fact, as i do custom builds as a hobby i've replaced the fans on many aio's with Thermalright (btw argb 3-pack is under $15) and i use them on open loops for the last two years i've had buyers sub out Thermalright aio's for Corsair, NZXT, TT, etc and apply the savings to their gpu. not one person ever had an issue even with Intel I9's (w/ 360mm at aggressive curve - still quiet) some people are very shocked something $100 less would perform better or as well as