Robert Hallock Shifts from AMD to Intel: New Role Focuses on AI and Consumer Processors

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#6155860
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Sooooo.... Intel hired an AMD marketing guy......why? For the over perfomance of AMD marketing????!
#6155863
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Venix:

Sooooo.... Intel hired an AMD marketing guy......why? For the over perfomance of AMD marketing????!
This is the guy that convinced everyone crysis 2 water tesselation was killing radeon gpu performance (despite the water being early culled and not processed at all because it wasn't visible)
#6155867
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Hallock, Herkelman and Azor should not be involved in any consumer GPU business at all. On the bright side: I suppose this is a sign that Intel stays committed in this sector.
#6155990
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Venix:

Sooooo.... Intel hired an AMD marketing guy......why? For the over perfomance of AMD marketing????!
AMD marketing has been a lot more honest compared to Intel and Intel has been a bit unprofessional, so hopefully this is going to help them a bit.
#6155993
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TLD LARS:

AMD marketing has been a lot more honest compared to Intel and Intel has been a bit unprofessional, so hopefully this is going to help them a bit.
Robert Hallock already was with AMD when they had their catastrophic "The Fixer" campaign going on, and lots of strategically hurtful decisions were met during that time (with Mantle being pretty much the only exception).
#6156015
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aufkrawall2:

Robert Hallock already was with AMD when they had their catastrophic "The Fixer" campaign going on, and lots of strategically hurtful decisions were met during that time (with Mantle being pretty much the only exception).
Half funny videos from 10 years ago can not be compared with misleading or confusing presentations. Look up the 13900k presentation: https://download.intel.com/newsroom/2022/2022innovation/13th-Gen-Intel-Core-Desktop-Media-presentation.pdf page 17 They show gaming performance between 5950X, 12900k, 13900k and 5800x3d. The graph is horrible and they are trying to hide the 5800x3d beating the 13900k in some games by making the graph smaller to easier overlook the result. Page 16 is also bad. When reading about the systems used for benchmarking the 7600x system is as follows: https://edc.intel.com/content/www/us/en/products/performance/benchmarks/desktop/ Ryzen 5 7600X (6C/12T) 105W; screen size: 1920x1080; video card: EVGA Nvidia RTX 3090 - Driver: 516.59; memory: G.Skill 2 x 16 GB DDR4-3,200 MHz; storage: Samsung 980 Pro PCIe NVMe SSD 1TB; power supply: EVGA 1200P2 Supernova; OS: Windows 11 Build 22H2 22621.160; water cooling: Yes; power scheme: High power; VBS: On; Defender: On. This is a almost 1 year old homepage, that still states that the AMD 7600x uses DDR4 memory. 2 years ago they had a horrible presentation that mentioned AMD CPUes something like 10 times more then their own horrible named: Intel® Core™ i7-1185G7. Their model number are also overwhelming, a 13900 can be a: 13900ks 13900te 13900t 13900hx 13900hk 13900h 13900f 13900e 13900 13900kf 13900k Some of them even run at custom, non Intel spec speeds.
#6156032
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Plot twist : He was working for Intel for years screwing up AMD marketing