Nvidia Tegra No Longer Considered To Be SoC for Phones and Tablets
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Denial
Doesn't surprise me. Qualcomm was lightyears ahead when it came to radio integration which is what OEM's really want. I'm sure they come in at a lower pricepoint too for the entire package so it's really a no brainer. Hopefully Nvidia can find a niche in Cars/TV segment. Their work with Audi/Tesla is really impressive.
schmidtbag
I like the way Huang responded to these questions - seems very polite, honest, and to-the-point, and I like his ability to look at the bright side without seeming cocky.
While Samsung and Qualcomm were definitely problems to Nvidia's phone marketshare, I get the impression the real problem is power efficiency. The Tegra series is amazingly power efficient for what it does, but it seems like it is far more power hungry than Exynos or Snapdragon. I could be wrong since I never actually seen tests on this, but knowing what nvidia put into their chips and knowing their record of power consumption on x86 GPUs, I can't imagine tegra had the best battery life. I think the tegra series was great for tablets, but if nvidia is straying from tablets too I'm not too sure where they expect to go to make a better profit.
FerCam™
Well at least they came clean and said that what they want is money. Too bad 10yrs ago nVidia was the cheaper one with some nice technologies and good performance.
Lane
schmidtbag
blkspade
Nvidia is seemingly universally unwilling to compete on price. If you exclude the price gouging that took place on the AMD cards, 290x is as good or better than the 780ti, while the 780ti remained $200+ more expensive. Where ever the 780 had an advantage, it certainly wasn't large enough to justify the additional cost. Even worse is the Titan which has zero purpose for existence at its price point. How a company can have product that's cost twice the price of the competition's leading product, and a third more than its own "next best" product, and not have it unequivocally trounce either is completely illogical.
Fender178
I am not surprised of this either because I have seen previous generation of tablets have a Tegra chip in them and when you look at the current generation of the same tablets they have a different chip in them instead of the new tegra chip.
Denial
tugCREW
A lot of people do not care about the SoC inside their phone, they just want it functional at good price point. That which Tegra series are expensive to provide.
negachampa
I am going to call it now but i am willing to bet Nvidia is going to start working closely with Oculus and other HMD companies to focus on improving the VR experience. It is pretty much a done deal that VR\AR is the future and is going to change many aspects of our life. There are many things that can be changed GPU side both in hardware and drivers that can help hugely with VR. There was a post on reddit with a Nvidia engineer who was going over the challenges current GPUs have with VR rendering and how things can be changes to allow a much lower latency and faster rendering, FOV rendering as an example
Watch, Nvidia is going to focus their mobile GPU efforts into future untethered HMDs, and their next gen GPUs will have VR specific tweaks hardware and driver side.
As you can see I have high hopes for the future of VR.
DK2 can't come fast enough !
Fox2232
There is an issue with Android mobile/tablet market for nVidia. In segment where they want to be (performance+high price) sits snapdragon chip and while nVidia could somehow compete with 801, they know that they can't match against 805. Not in price nor in performance.
And then there is much smaller x86 mobile/tablet market where nVidia does not have friendly CPU to even peek in.
But can you imagine intel's ULV processor paired with nVidia mobile chip? It would be lovely, but that price tag...
suture
Lane
......
-Tj-
lol'd
I kinda knew from the beginning that this will be one big flop, power hungry with crap battery and more crap all around. :P
Nvidia stay at gpu market where you belong, dont make a even bigger fool out yourself. The end.
Noisiv
here
this guy said it the best:
MtVernonCannibisFarms May 20, 2014
slim manufacturing margins and diminishing consumer roi are the rock and a hard place of 'mature' markets .
huang acknowledges this in the article . like selling sand , price per transistor is an ugly place to be .
specializing in how many grains you can pack in a square inch has become insanely expensive and a mature market . nvidia specializes in a niche architectural improvement that is also maturing rapidly and the sand packers are incorporating similar improvements while also having the opportunity to capitalize on the discovery of new types of sand . where the chipmakers are stone masons and architects , nvidia has excelled as a sculptor .
Like DEC , the gpu niche is attempting to expand while being pressed by Big iron and PCs , and all are under assualt by the Mongols of mobile , while the newly arisen horsemen of the apocalypse amazon , google , and facebook ride ...
personally , I'd add some risc cores and try to commoditize the cuda standard , while racing to enable the AI land grab .
like I try to tell microsoft, the investment of tens if not hundreds of thousands of dollars worth of personal manhours by every developer learning a technology is your greatest leverage . win that investment and guard it like an adopted child , because with out that share cropper your just selling sand
yall reading it wrong
he said they won't be competing for low margin devices and will instead focus on high-performance, computing and gaming
see -Tj-
Well exactly, they couldnt compete with portable market because it was too hot and too power hungry.
Also nvidia being nvidia wanted to charge premium for it...
At least that's what I saw with Tegra3 & 4.
Noisiv
snip3r_3
Denial
http://pcfoo.com/wp-content/uploads/2013/06/pfcoo_FT77A_8x_Titans.jpg
I mean Tesla K20's are still selling for $5000. So obviously at $3000 with a limited configuration the Titan-Z is going to be a better purchase.
I also don't think nvidia would have just randomly built it without at least some market wanting it.
He's talking about the Titan-Z which I kind of agree with him on. I know a few people with Titan's for compute, you're right -- it is popular there. I'm not sure what the purpose of the Titan-Z is. My only guess is people looking for that kind of performance in small configurations, maybe in a rack system somehow or something, I have no idea. Maybe a setup like this:
snip3r_3