MSI GT 730 Graphics Card has White PCB

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#5168271
https://forums.guru3d.com/data/avatars/m/175/175902.jpg
desite not a kick ass GPU... i love MSI's move to white.
#5168293
https://forums.guru3d.com/data/avatars/m/105/105985.jpg
seems like just a snack,i hope there is something bigger on the table later
#5168295
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around Tegra X1 performance,,,
#5168298
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...why? Why the white pcb on such a low-end card. I mean this card is defo goin to be put in like office pc's and crappy prebuilts and in those cases the card won't even be seen, so what's the point of a fancier white pcb..? Doesn't that also bump up the price of the card?