I don't know, I'm always sceptical when a company tells you it's going to fight shortages in the next two years that will drive prices up. They already know about shortages in 2020? Although they just built a new factory themselves for more production? That doesn't make sense, either one of those can't be true, since it's silly to build a new factory when you already know you don't get the components due to shortages. The reality is, it's a shortage created by themselves as they cater to automotive sectors first, before consumers. And to me it sounds like that's their own excuse to charge more for consumer products, keeping their revenue up because they can't sell as many units anymore. After all, it reads like "Hey, we warn you, we're going to charge you more because we actually don't want to sell you our stuff as much as before anymore". 😀

Lol, just send them to jail already. They decided to invest a lot of money into making SSDs. And they claim that around time they are ready for mass production, they expect prices to go up due to low supply and high demand. When I look around, I see SSDs prices to go down as new better, faster take place in higher price ranges.

As fantaskarsef said above, most likely yet another cartel agreement. Personally, I'm VERY curious how this whole Dram agreement will be handled.

How can prices go up due to shortages when everybody says that we buy less and less hardware and that PC gaming is in danger. Like @fantaskarsef says, it's just cartel all over again. Greedy bastards!

Most of all, their own press release says they built a new factory, and that they will cater to the "first tier" automotive customers at first. It's not like they earn less money with automotive stuff when they build an extra factory for it 😀 So please, if my logic is faulty here, anybody feel free to teach me different, but my common sense just calls BS.

Netherwind:

How can prices go up due to shortages when everybody says that we buy less and less hardware and that PC gaming is in danger. Like @fantaskarsef says, it's just cartel all over again. Greedy bastards!

PC's aren't the only thing that uses controllers like these. Many devices do. Let's not get ahead of ourselves just yet alright? Cynicism is great and necessary in a market like this, but pronouncing your cynical view as the definite truth without actual proof is not.

lol. Agree with fantaskarsef too. That was my 1st thought also after reading the article. Something seems fishy. But I guess they needed a way to pay for that new factory, right...? 😉

"Now we're just going to tell you years in advance that we're going to screw you.....!!" because predicting the future has became the norm for these companies' price gouging techniques.... Such BS...........Truly and utterly BS!!!!!!

The PC components industry is now becoming more like the utility and petrol industries with price increases at random because they can it seems. lol