I've looked at the 580 and 680 phantoms in the past when I was in the market but never hit the buy button, however this one really does sound quality, I'd totally go for it before any other aftermarker TI, I imagine the TI classified will be interesting but from what I see it's gonna carry huge price tag which is basically cause it'll OC better than the rest. personally with a 384 memory bus and 2880 cores I ain't even bothered. haha

Would love to see what this can do now EK have released the 780ti waterblocks.