ASUS Mass Producing Cable-Free Graphics cards?

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Why just why, I like the look of cables inside my computer that's part of the fun of building a computer get some custom cables and it looks great my PC does not look cluttered at all, Just another money making scam from Asus
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Soon the video card will just float there next to your computer.... don't even need to plug it in.
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chalky:

Why just why, I like the look of cables inside my computer that's part of the fun of building a computer get some custom cables and it looks great my PC does not look cluttered at all, Just another money making scam from Asus
You could say it's a money making scam, yet many people, apparently including yourself, pay extra for custom power cables, which don't give you any performance advantage whatsoever. So I would argue that it's at least nice to have an option like this, although making stuff proprietary is never a good thing and these cards will likely not work in any other MB, essentially locking them in to Asus's ecosystem (for now). And that's why I personally wouldn't buy them, as I like to be able to mix and match hardware however I please, but I know many people would be happy to make that tradeoff.
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Moderator
you still need a mobo that can handle these cards, to put it in a different pov.
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And that Mobo will be $$$ for Asus. But I find the idea interesting.
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If one is going to dish out extra money for cool features on motherboards/graphic cards it would be for top tier cards, not a 4070.
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The idea/concept is interesting but in reality it adds very little value. Yes, the cables are hidden away from sight but it requires a specific MB and GPU to work, creating an even bigger mess regarding buying those parts. And i donΒ΄t want to think how expensive those boards are going to be!...
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KissSh0t:

Soon the video card will just float there next to your computer.... don't even need to plug it in.
Frankly with the way things are headed, it's almost like we're better off having the GPU as the mainboard and the CPU as the add-in card. If I had money to burn, I would totally build such a PC. There are mini PC motherboards out there that would easily fit in a single PCIe slot and have at least x4 lanes (which at 4.0 speeds is more than enough so long as you don't run out of VRAM).
WhiteLightning:

you still need a mobo that can handle these cards, to put it in a different pov.
Yup and guess what: the mobo is going to need additional power cords. Sure, it's easier to hide mobo power cords, but you're really just redirecting the problem while adding a new one (locking someone to a vendor).
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as much as i've bought custom cables in the past - i did so either out of neccessity (length) but mainly to improve the cosmetics to match a theme. the one thing most agree on is a clean build looks better than a cluttered one. and cable management becomes an art form and a distinguishing feature on pc cases. since the advent of mobo M.2 slots, most have said bye-bye to SATA and the 2 chunky cables per device. this has been my favorite development after multi-core (beyond 4 core) cpu's. all of my builds are M.2 based, for myself and the builds i do for others. the cases are cooler with better airflow - and that goes right to the heart of why cable-free gpu's matter. the main hitch is the non-standardized aux power connector (beyond the 75 watts provided by the pcie slot) and the extra real estate on the pcb for the 6/8 pin pcie or 12Vhpwr socket but this is where pcie standards should come into play as it is fairly easy to standardize it. very hard for itx though
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nice? but dont this need the MB to actual push power which mean different mb design? like a certain other "MB" redesign that need to happen to make cable go different way that require compatible cases probably gona be asus only thing, more proprietary crap, and good reason for asus to bring prices up more. Though not have power cable for gpu would be good might even help with sag? consider now there 2 slot and back slot bracket holding it? Will Asus say using this connector will viod warranty? o_O have people start trusting asus again after there debacle ?
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They are trying to capitalize on the 12VHPWR fears of molten cables. So they can sell GPU + proprietary mobo.
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If there was an industry standard, and not just proprietary Asus BS, I'd be in favor of it; assuming it actually does reduce chances of hardware failure. Knowing Asus it has a 1 in 10 chance to implode randomly each time you power it on.
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All-in-one Asus solutions.
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PSU with side connectors, MOBO's with connectors on the rear, GFX Cards with built in power connectors, yes to all of those. PC gaming is stuck with past technology and its detrimental to development of hardware and software. Why should an OS be compromised because it has to accommodate some crusty dude who wants support for his 15 year old printer.
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We really gonna trust anything from Asus currently? Personally, I like cables. Even fully wire tucked engine bays just look odd..
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Yeah I'm gonna say that this is a business decision, that aims to kill resale value/keep customers brand loyal, which is pretty uncool IMO.
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user1:

Yeah I'm gonna say that this is a business decision, that aims to kill resale value/keep customers brand loyal, which is pretty uncool IMO.
You could have said that about any pioneering technology which breaks free. Making a next gen console compatible with previous gen games means a compramise on both cost and technology. Move on complete or don't.