Isn't it nice that you can use your massive profits gained from your CPU business to undercut your competitors in the discrete GPU space, by heavily subsidizing your competing product. What was that called again? Ah, yes: Product cost subsidization.

What makes you think they're heavily subsidizing it?

Will sell out day 1 Tempted to get 16gb model for overclocking

GeniusPr0:

Will sell out day 1

And the forums will be filled with complains about drivers and other issues (hopefully not). Intel needs to succeed in this, we need another player making GPUs.

I wonder if it will be possible to mod XeSS into DLSS games, just like with FSR 2.0 This would be a big selling point for Intel.

one can hope good thing happen when these are released

Never thougt I was gonna say this, but if the 16Gb a770 is even half decent I'll get one, just for the newness I spose. Wonder if EVGA will be in this as far as AIB's go?

AuerX:

Never thougt I was gonna say this, but if the 16Gb a770 is even half decent I'll get one, just for the newness I spose. Wonder if EVGA will be in this as far as AIB's go?

No, EVGA will not be in it. EVGA CEO has already stated that they will not be working with Intel or AMD to produce graphics cards.

mackintosh:

What makes you think they're heavily subsidizing it?

Because Intel can't possibly get enough market share to offset the R&D costs at the prices that have been published. The only place he's wrong is about Intel undercutting AMD and NVidia. Intel is releasing entry-level, budget and mid-range cards that are priced appropriately for their respective markets. NVidia is releasing drastically overpriced "high-end" graphics cards. Intel has nothing to compete in that particular market yet.

Crazy Joe:

Isn't it nice that you can use your massive profits gained from your CPU business to undercut your competitors in the discrete GPU space, by heavily subsidizing your competing product. What was that called again? Ah, yes: Product cost subsidization.

It's a business. Would you rather they charge more?

sykozis:

Because Intel can't possibly get enough market share to offset the R&D costs at the prices that have been published. The only place he's wrong is about Intel undercutting AMD and NVidia. Intel is releasing entry-level, budget and mid-range cards that are priced appropriately for their respective markets. NVidia is releasing drastically overpriced "high-end" graphics cards. Intel has nothing to compete in that particular market yet.

If you release a product at lower than the cost you make to actually produce it (this also includes R&D costs BTW) in order to gain market share, you do this to gain market share at all costs. Gaining market share in this way is undercutting your competitors as in order to get to the same price point they'd have to start selling cards under cost as well. Undercutting a competitor in this way is completely separate from whether or not you think the competitor is overpricing their product or not. Intel could have selected to price these cards at slightly lower than parity with the same level cards from NVIDIA and/or AMD, but by going so low they basically are eating their R&D costs and selling these cards at a loss. BTW: Tom Peterson and Ryan Shrout admitted as much in several of the meetings they had with the YouTube tech channels, by stating that the price point would be determined by what they perceived the value for the gamer would be based on how well certain premium games would be supported by Intel. They thought that that sounded like: "If the performance is not great for this generation, we'll make sure that the value is great", but to me it sounded more like, "we know there are issues with these cards, but let's sell them off cheap so that we don't completely throw away the investments that we made and we can at least achieve some form of market penetration by selling to suckers who only look at price, not performance". The basic facts are: they are too late with Alchemist to compete with NVIDIA's 40xx and AMD's 79xx series of cards, but they probably invested quite some capital in making the Alchemist chips, so they need to move them in order to not lose the investment. And since there are technical issues with Alchemist (which probably necessitate the use of Resizable Bar to get proper performance out of these cards), which would require a respin of these chips which would add too much extra cost, they are now trying to mask these issues though their drivers and by offering these cards cheaply. They are hoping that they can fix these in Battlemage and still have a market that is willing to accept their GPU products.

Don't forget, that AMD can't beat Nvidia only in compatibility and drivers. If Intel can pay all gamemakers for games adoption they win.