The question now is will Vega release before 1180.

Ah, they dropped the ball quite hard on the GPU front. It would seem the theory that Nvidia were worried about Vega and released 1080ti yearly to cash their chips will be just a theory. It i starting to look like they new they will be moving forward without real competition in the high brackets and just launched what they had. I hope this is not true but...

If the 500 series is a true thing why someone should buy the RX 580 when he can pick the 480 8GB for less money and make a small overclock to reach the same performance of the new card? I was expecting a 490 powerful like a GTX 1070, and Vega. Now instead it seems we got this 500 series crap. wtf

AMD's rebranding department is probably the busiest people in the company!

The situation have changed. NVIDIA sucked money from the customers for nearly 3/4 of a year. Now, when Vega will be coming out, NVIDIA lowered the prices and overpriced Pascal became much more suitable for regular gaming users. I mean, Vega seemed to be very powerful against overpriced Pascal... now, odds are even. And maybe...MAYBE, when Vega is released it wouldn´t be that much competitive against current Pascal as it was against overpriced Pascal. And another version. NVIDIA is very aware about Vega´s strength, so lowering the prices is just another try to suck dry the customers, and in summer, after Vega release, we will see Pascal Refresh (Ti models of 70,60 or GTX 11x0 or GTX 20x0) Which will be more competitive against Vega. Future is unclear, but in favor of a regular customer. Buying a GPU now is a nonsense, same as buying a CPU month ago.

The defense industry will buy a million of them. Your future soldier.

Again?! they do like their re-branding!

They should just drop Vega at this point and just focus all their effort on bringing Navi to market sooner.

I must be stupid, because I don't understand these rebrands again. Why do that mistake ? This is not wise, after new processor launch

It's sad for me too because I was hoping on more than a rebrand of Polaris to buy a new GPU. I guess they can't afford to develop anymore, 4/5 years developing Ryzen and they've been trying to push Vega out for over a year now. It's obvious they can't afford to develop the mainstream area and all they can do is rebrand to still be relevant on the market.

They should just drop Vega at this point and just focus all their effort on bringing Navi to market sooner.

Things don't work like that, they need at least some return on investment to move on to the next tech.

Asking from the "why another rebrand?" guys: did you also asked it from NV 1060-1080 rebrands? I just can't understand what's the problem with the release of these GPUs. These were rumoured earlier and it's completely independent of the Vega release, which was expected for a May-June start. NV also launches 1060 with higher memory bandwidth, so this step is nothing to cry for.

They should have upped to clocks to above 1500 and this would be more worthwhile. If Nvidia's GPUs can reach 2000, why on Earth can't AMD get even to 1500?

why is this called a re-brand but the new pascals are called re-freshers ?

Well, if you have an XFX RX480 GTR , then you pretty much have the RX580(if nothing will be changed but gpu clock). Running @1400MHz only eating up 80-110 W . In some bench-s going over 110 W.

why is this called a re-brand but the new pascals are called re-freshers ?

New Pascals? What did I miss?

New Pascals? What did I miss?

There is a rumor that Nvidia will re-release a few Pascal cards with higher clockrates. The rumor is from wccftech which has been wrong about every major rumor for about a year now.

The situation have changed. NVIDIA sucked money from the customers for nearly 3/4 of a year. Now, when Vega will be coming out, NVIDIA lowered the prices and overpriced Pascal became much more suitable for regular gaming users. I mean, Vega seemed to be very powerful against overpriced Pascal... now, odds are even. And maybe...MAYBE, when Vega is released it wouldn´t be that much competitive against current Pascal as it was against overpriced Pascal. And another version. NVIDIA is very aware about Vega´s strength, so lowering the prices is just another try to suck dry the customers, and in summer, after Vega release, we will see Pascal Refresh (Ti models of 70,60 or GTX 11x0 or GTX 20x0) Which will be more competitive against Vega. Future is unclear, but in favor of a regular customer. Buying a GPU now is a nonsense, same as buying a CPU month ago.

From a business term, that's a pretty good plan on Nvidia's side. They certainly will get out of the situation / market / customers. If AMD was to outperform Pascal at a lower price, they'd still not sell as many as Nvidia because they are out later. If they'd for once push ahead of Nvidia again, things could look quite different, but as people are waiting, most want to game now, want the better performance now, not wait and see what happens half a year later. Selling a product is not only about performance and price, but also about release time and AVAILABILITY. Something that was AMD's achilles heal, might be better with Ryzen being available. But nothing's as poisonous to a product like waiting for half a year for a release, then ordering your GPU, and not getting it for a month because of low numbers. That's just stupid... if you want to sell something, see that there's enough around for people to actually buy. I'm still curious to see if Ryzen is available in great numbers, same with Vega once it's out.

Asking from the "why another rebrand?" guys: did you also asked it from NV 1060-1080 rebrands? I just can't understand what's the problem with the release of these GPUs. These were rumoured earlier and it's completely independent of the Vega release, which was expected for a May-June start. NV also launches 1060 with higher memory bandwidth, so this step is nothing to cry for.

why is this called a re-brand but the new pascals are called re-freshers ?

Well, if you have an XFX RX480 GTR , then you pretty much have the RX580(if nothing will be changed but gpu clock). Running @1400MHz only eating up 80-110 W . In some bench-s going over 110 W.

Maybe they are seeing it that way: You see that the 480 / 580 changes little in terms of hardware, that's why it's a rebrand (getting a new number for same hardware). If you're upgrading your 1060 with faster VRAM it's a refresh (new hardware, but the same number) Notice the difference?

They should have upped to clocks to above 1500 and this would be more worthwhile. If Nvidia's GPUs can reach 2000, why on Earth can't AMD get even to 1500?

The design of the ship influences how it performs, AMD always had lower clocks.

why is this called a re-brand but the new pascals are called re-freshers ?

Agree, would like to know...

There is a rumor that Nvidia will re-release a few Pascal cards with higher clockrates. The rumor is from wccftech which has been wrong about every major rumor for about a year now.

Ah. Well if they'd keep the same names like fantaskarsef said, it's the exact opposite of a rebrand actually. Assuming this would come to be true, although I doubt it. Wccftech has been a crossbreed between bullsh!t and horsesh!t lately, like you said.

WOW........MAN I was soooo interested in waiting to see what AMD was going to offer, but now I feel as if there was a slap in the face toward the consumers. Any one here looking toward a Vanilla GTX TITAN!!!??? I have four all of which are waterblocked with XSPC blocks and back plates. Stock coolers are included and "can" be placed back on for a small fee ($25).... $275 a card-$300 if you want a stock cooler on it as opposed to the water block. Either way it all comes together with all of the parts required for both coolers. If someone wants two or more I will included the single slot SLI connectors from XSPC.......one will have to buy the other spaced connectors if needed more/further than one card spacing. These cards still have 6-7 years on the extended 10 year warranty I have purchased. If the buyer is so inclined and would like to still honor the said warranty the card would have to be sent from "my address" and RMA innitiated from myself.....EVGA made it clear that after selling the cards that warranty would be void..... I do not like that answer at all and would do my best to still honor the warranty if someone wasn't a numbscull and destroy the card in a physical way as that is the only way the card would be disqualified from a warranty service.... Just saying... PM me please if anyone is interested and if there is a place on here I'd like to know where and how to make sure I am in the correct area with my proposition.

I have an MSI RX-480 GamingX 8g that's been running at 1380/2200 for several months. Power is set to +25%, and fans set to keep the card at 70° or below. After dozens of hours of gaming, I've had no problems. So why is the 580 going to be "better"? I wish AMD would stop doing this. It damages their credibility. Calling this a refresh, and renaming the card the RX-482 wouldn't be so bad, but giving it a whole new series number is nonsense - it borders on false advertising.