The first thing AMD needs to do in order to become profitable again is to STOP leaking so much information about upcoming products! 6 months before every product release AMD begins leaking and the hype machine runs with it, instantly killing sales for their products already on store shelves. Then they seal the deal by making performance claims that never come true, resulting in all those customers who delayed purchases to be thoroughly disappointed when true benchmarks are released... who then either purchase from Intel/nVidia or proclaim "I'll wait till it's on sale!". Half of those people don't buy because they get sucked in by AMD leaking the next product and the cycle repeats itself.

^^^ This is what I hate the most about AMD. It's always - ALWAYS - the exact same bull**** cycle. >AMD announces upcoming product >hype it up beyond belief promising heaps and bounds >product comes out >it's **** and worse than what has been out in the market already >AMD goes into full damage control mode >AMD starts saying it actually never promised anything doing a full 180 and then starts saying something bad about nvidia and/or intel to shift focus >always blaming everyone else except themselves >market share keeps declining >stocks value keeps plummeting >... >AMD announces upcoming product

I had held off buying a GPU in anticipation of the Fury X. However, the lack of HDMI 2.0 support and the idiotic respinse of mdp 1.2 to HDMI 2.0 adapters are set to be released this summer rubbed me the wrong way. So I went with 2 980tis instead. Loss of $1300 for AMD and a gain of $1400 for Nvidia. Just silly miatakes. I don't get it. They certainly don't see like they're "[getting] it done."

I agree about the hype train AMD sets off a good 6 months too early and by the time the product comes out it's already run out of steam. Also I think the whole re badging the entire range is utter BS.

The first thing AMD needs to do in order to become profitable again is to STOP leaking so much information about upcoming products! 6 months before every product release AMD begins leaking and the hype machine runs with it, instantly killing sales for their products already on store shelves. Then they seal the deal by making performance claims that never come true, resulting in all those customers who delayed purchases to be thoroughly disappointed when true benchmarks are released... who then either purchase from Intel/nVidia or proclaim "I'll wait till it's on sale!". Half of those people don't buy because they get sucked in by AMD leaking the next product and the cycle repeats itself.

AMD fun boys are killing also the product with those hypes. Cause more harm then good.

The first thing AMD needs to do in order to become profitable again is to STOP leaking so much information about upcoming products! 6 months before every product release AMD begins leaking and the hype machine runs with it, instantly killing sales for their products already on store shelves. Then they seal the deal by making performance claims that never come true, resulting in all those customers who delayed purchases to be thoroughly disappointed when true benchmarks are released... who then either purchase from Intel/nVidia or proclaim "I'll wait till it's on sale!". Half of those people don't buy because they get sucked in by AMD leaking the next product and the cycle repeats itself.

Well in canada they were always. Low or out of stock on r9 290( +) mining killed too many cards, people return because low fps in gameworks games etc. Too many returns, too little margin, low production quantity = there was nothing above a 280x in stores

Also I think the whole re badging the entire range is utter BS.

OEM's demand this, they didn't really have a choice to be honest. Nvidia does this as well.

Well in canada they were always. Low or out of stock on r9 290( +)... there was nothing above a 280x in stores

same in EU and middle east but i would even said above 270... any AMD high end product is "on demand" and a lot of shop even "don't work with AMD product"...

OEM's demand this, they didn't really have a choice to be honest. Nvidia does this as well.

i agree look at the 730/740, the 770 etc ... not so much drama, but i guess NVidia does a way better communication. People were thinking that it was a whole new line of GPU, and no one told them "no it's only high end gpu, all other will be rebadging, as always"... and the hype turn in bashing after release. (1st year in commercial school's mistake). More on topic it's not too bad result for a company that have splat down last year and have started deep internal change... wish then the best.

Starting to look a lot better but i fear if they dont release a decent cpu this time they might be done for.