Guru3D.com
  • HOME
  • NEWS
    • Channels
    • Archive
  • DOWNLOADS
    • New Downloads
    • Categories
    • Archive
  • GAME REVIEWS
  • ARTICLES
    • Rig of the Month
    • Join ROTM
    • PC Buyers Guide
    • Guru3D VGA Charts
    • Editorials
    • Dated content
  • HARDWARE REVIEWS
    • Videocards
    • Processors
    • Audio
    • Motherboards
    • Memory and Flash
    • SSD Storage
    • Chassis
    • Media Players
    • Power Supply
    • Laptop and Mobile
    • Smartphone
    • Networking
    • Keyboard Mouse
    • Cooling
    • Search articles
    • Knowledgebase
    • More Categories
  • FORUMS
  • NEWSLETTER
  • CONTACT

New Reviews
Asustor Lockerstor 4 (AS6604T) NAS Review
Hitman III: PC graphics perf benchmark review
TeamGroup CX2 1TB SATA3 SSD review
EVGA GeForce RTX 3070 FTW3 Ultra review
Corsair 5000D PC Chassis Review
NZXT Kraken X63 RGB Review
ASUS Radeon RX 6900 XT STRIX OC LC Review
TerraMaster F5-221 NAS Review
MSI Radeon RX 6800 XT Gaming X TRIO Review
Sapphire Radeon RX 6800 NITRO+ review

New Downloads
GeForce 461.40 WHQL driver download
HWiNFO Download v6.42
Prime95 download version 30.4 build 8
CrystalDiskInfo 8.10.0 Download
SiSoft Sandra 20/20 download v30.92
AMD Radeon Adrenalin Edition 21.1.1 driver download
CPU-Z download v1.95
Intel HD graphics Driver Download Version: DCH 27.20.100.9168
GeForce 461.33 hotfix driver download
AIDA64 Download Version 6.32.5620 beta


New Forum Topics
E8600@4.5ghz or Q9650@4ghz for Windows XP reverse sleeper build ? 3080 Owner's thread! RTSS Overlay Editor Megathread 1080TI Performance - Drivers making it worse or better regarding FPS? My experience with 4-way Sli thus far Weird 5700 XT problem GeForce 461.40 WHQL drivers: download & discussion Intel Teams up with ASUS and Colorful for first dedicated Iris Xe (DG1) Graphics cards Gigabyte Gaming OC 3090 Fan issue. New Gigabyte Z390 BAR bios added




Guru3D.com » News » Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries

Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries

by Hilbert Hagedoorn on: 01/11/2021 08:56 AM | source: | 10 comment(s)
Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries

Ehm yes, OLED, as in what LF has a patent on. Samsung Display, the world’s leading producer of electronic image displays, said today that it is initiating a far-reaching product branding campaign to familiarize more consumers with its OLED (organic light-emitting diode) display panels.

Samsung Display Chief Executive Officer Joo Sun Choi said today that Samsung Display’s OLED products will carry a new brand name and logo in 27 countries to more clearly differentiate its visual and technological excellence.

“We are introducing our first OLED logo to better showcase our unparalleled technical expertise in the OLED market as it enters its maturity stage,” explained Jeeho Baek, Executive Vice President and Head of the Mobile Display Sales, Marketing & Product Planning Office at Samsung Display. “Moving forward, we intend to aggressively position Samsung OLED technology across promising market sectors that take us well beyond smartphones including the laptop and notebook IT, automotive, and gaming console segments.”

With the launch of the ‘Samsung OLED’ brand and ‘OLED Provided by Samsung’ logo this week, Samsung Display will begin to fortify consumer recognition of its OLED display technology to achieve household name recall as it enters its 14th year of OLED production.

The logo’s new rectangular white frame, black lettering and richly colored window of red, green and blue embody the company’s vision to create ‘displays’ that connect people through vibrant ‘windows’. Further, the window’s rounded corners and folding-like colors symbolize the scalability of OLED designs.

Samsung Display plans to engage in marketing partnerships with leading global customers to underscore the brand’s competitiveness and make the new logo much more recognizable among consumers. As part of this effort, the company recently filed for logo trademark protection in the United States, United Kingdom, the countries of the European Union, China, India Japan, Korea, and other nations



Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries




« Gigabyte Launches P1000GM Power Supply · Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries · Ryzen 5000 and 3000 lead December 2020 sales records in Germany »

Related Stories

Samsung Galaxy Chromebook 2 - First QLED Based Chromebook - 01/08/2021 08:51 AM
Boasting the first-ever QLED display on a Chromebook, reliable hardware, and seamless integration into the Galaxy and Google ecosystems, Galaxy Chromebook 2 represents yet another high-performance opt...

Neo QLED: Samsung televisions use mini LEDs for illumination - 01/07/2021 09:19 AM
As part of the “First Look” in the run-up to CES 2021, Samsung presented new televisions under the name “Neo QLED”. The new QLED televisions use mini-LED backlighting to enable full array loca...

Samsung 870 EVO 2,5"-ssd pops online holding 4TB - 01/04/2021 08:34 AM
Samsung seems to be relaunching its popular SSD series this year. The Samsung 870 EVO SSD should offer slightly higher speed (same TBW) and a 4TB model....

Samsung TV Plus Expands to 12 Countries With Over 740 Channels Worldwide - 12/22/2020 08:32 AM
Samsung Electronics announced that Samsung TV Plus, Samsung’s free Smart TV video service, which delivers instant access to news, sports, entertainment and more, has now expanded to 12 countries and...

Samsung announces MicroLED 110in Samsung TV - 12/11/2020 07:54 AM
With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time. ...


2 pages 1 2


Richard Nutman
Senior Member



Posts: 194
Joined: 2018-08-30

#5876019 Posted on: 01/11/2021 10:19 AM
It's very different to Lg's OLED. They will be using quantum dots to convert blue OLED light into R,G,B.
The quantum dots should allow brighter display and wider colour gamut. Also with only using blue OLED, there is no variable ageing of the OLED colours which can cause colour shift over time.

Should be a pretty decent TV technology, but still has some of the OLED shortcomings.

Loobyluggs
Senior Member



Posts: 4020
Joined: 2008-09-07

#5876025 Posted on: 01/11/2021 10:42 AM
The tv's are ok, but that software? no thank you

EspHack
Senior Member



Posts: 2622
Joined: 2010-01-03

#5876103 Posted on: 01/11/2021 03:31 PM
after spending half a decade misleading people with their "QLED" bs now they want to clear things up? oh jeez, their microLED plans must've hit a snag

I hope they fail miserably and have to settle for the budget OLED brand, they have singlehandedly brought the industry to a standstill specially on monitors where 4k is still some kind of luxury and we are now doomed to watch white halos around cursors in the coming years and be constantly arguing over which LCD band-aid tech is less bad

Perjantai
Senior Member



Posts: 140
Joined: 2015-01-12

#5876115 Posted on: 01/11/2021 04:02 PM
Finally.. LG has needed some real competition in the OLED space for long time. I hope this will push better OLED screens since they apparently just cant come up with any better alternative screen technologies.

haste
Senior Member



Posts: 1151
Joined: 2006-09-30

#5876129 Posted on: 01/11/2021 05:01 PM
The quantum dots should allow brighter display and wider colour gamut. Also with only using blue OLED, there is no variable ageing of the OLED colours which can cause colour shift over time.

That is not entirely correct. Quantum dot is still a color filter, reducing light transmittance. It has higher light transmittance than other commonly used color filters, but LG OLEDs don't need these filters, because they use combinations of WRGB OLED pixels.

The usage of single blue OLED is another compromise. It reduces complexity of TFT and electronics required to operate the display and counteracts color shifts during aging, but also reduces average lifespan of the panel, because blue OLEDs have the shortest lifespan of all colors. Samsung tried to counteract this by using more layers of blue OLEDs stacked onto each other, but with unknown results.

2 pages 1 2


Post New Comment
Click here to post a comment for this news story on the message forum.


Guru3D.com © 2021