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Samsung Initiates Consumer Branding for its OLED Displays in 27 Countries
Ehm yes, OLED, as in what LF has a patent on. Samsung Display, the world’s leading producer of electronic image displays, said today that it is initiating a far-reaching product branding campaign to familiarize more consumers with its OLED (organic light-emitting diode) display panels.
Samsung Display Chief Executive Officer Joo Sun Choi said today that Samsung Display’s OLED products will carry a new brand name and logo in 27 countries to more clearly differentiate its visual and technological excellence.
“We are introducing our first OLED logo to better showcase our unparalleled technical expertise in the OLED market as it enters its maturity stage,” explained Jeeho Baek, Executive Vice President and Head of the Mobile Display Sales, Marketing & Product Planning Office at Samsung Display. “Moving forward, we intend to aggressively position Samsung OLED technology across promising market sectors that take us well beyond smartphones including the laptop and notebook IT, automotive, and gaming console segments.”
With the launch of the ‘Samsung OLED’ brand and ‘OLED Provided by Samsung’ logo this week, Samsung Display will begin to fortify consumer recognition of its OLED display technology to achieve household name recall as it enters its 14th year of OLED production.
The logo’s new rectangular white frame, black lettering and richly colored window of red, green and blue embody the company’s vision to create ‘displays’ that connect people through vibrant ‘windows’. Further, the window’s rounded corners and folding-like colors symbolize the scalability of OLED designs.
Samsung Display plans to engage in marketing partnerships with leading global customers to underscore the brand’s competitiveness and make the new logo much more recognizable among consumers. As part of this effort, the company recently filed for logo trademark protection in the United States, United Kingdom, the countries of the European Union, China, India Japan, Korea, and other nations
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Loobyluggs
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#5876025 Posted on: 01/11/2021 11:42 AM
The tv's are ok, but that software? no thank you
The tv's are ok, but that software? no thank you
EspHack
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#5876103 Posted on: 01/11/2021 04:31 PM
after spending half a decade misleading people with their "QLED" bs now they want to clear things up? oh jeez, their microLED plans must've hit a snag
I hope they fail miserably and have to settle for the budget OLED brand, they have singlehandedly brought the industry to a standstill specially on monitors where 4k is still some kind of luxury and we are now doomed to watch white halos around cursors in the coming years and be constantly arguing over which LCD band-aid tech is less bad
after spending half a decade misleading people with their "QLED" bs now they want to clear things up? oh jeez, their microLED plans must've hit a snag
I hope they fail miserably and have to settle for the budget OLED brand, they have singlehandedly brought the industry to a standstill specially on monitors where 4k is still some kind of luxury and we are now doomed to watch white halos around cursors in the coming years and be constantly arguing over which LCD band-aid tech is less bad
Perjantai
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#5876115 Posted on: 01/11/2021 05:02 PM
Finally.. LG has needed some real competition in the OLED space for long time. I hope this will push better OLED screens since they apparently just cant come up with any better alternative screen technologies.
Finally.. LG has needed some real competition in the OLED space for long time. I hope this will push better OLED screens since they apparently just cant come up with any better alternative screen technologies.
haste
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#5876129 Posted on: 01/11/2021 06:01 PM
That is not entirely correct. Quantum dot is still a color filter, reducing light transmittance. It has higher light transmittance than other commonly used color filters, but LG OLEDs don't need these filters, because they use combinations of WRGB OLED pixels.
The usage of single blue OLED is another compromise. It reduces complexity of TFT and electronics required to operate the display and counteracts color shifts during aging, but also reduces average lifespan of the panel, because blue OLEDs have the shortest lifespan of all colors. Samsung tried to counteract this by using more layers of blue OLEDs stacked onto each other, but with unknown results.
The quantum dots should allow brighter display and wider colour gamut. Also with only using blue OLED, there is no variable ageing of the OLED colours which can cause colour shift over time.
That is not entirely correct. Quantum dot is still a color filter, reducing light transmittance. It has higher light transmittance than other commonly used color filters, but LG OLEDs don't need these filters, because they use combinations of WRGB OLED pixels.
The usage of single blue OLED is another compromise. It reduces complexity of TFT and electronics required to operate the display and counteracts color shifts during aging, but also reduces average lifespan of the panel, because blue OLEDs have the shortest lifespan of all colors. Samsung tried to counteract this by using more layers of blue OLEDs stacked onto each other, but with unknown results.
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It's very different to Lg's OLED. They will be using quantum dots to convert blue OLED light into R,G,B.
The quantum dots should allow brighter display and wider colour gamut. Also with only using blue OLED, there is no variable ageing of the OLED colours which can cause colour shift over time.
Should be a pretty decent TV technology, but still has some of the OLED shortcomings.