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Reinventing Logitech
Today Logitech revealed its biggest brand transformation in its history. Building on its heritage as a technology company, Logitech has placed design at its core.
It is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of your daily life. This brand reflects the company's reinvention, with a colorful new attitude and a re-imagined logo. You'll even see a new label for our latest product categories: Logi.
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.
"We've been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences," said Bracken Darrell, Logitech president and CEO. "We've built a world-class design team, led by chief designer Alastair Curtis. We're putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it's time to bring the brand forward too."
As part of the brand reinvention you will begin to see the name Logi on select products in existing categories, and expect some twists and a few surprises in new categories.
"Logitech has undergone huge changes, so we've created an identity that is an expression of who we are today and who we will be moving forward," said Alastair Curtis, chief design officer at Logitech.
"A company transformation of this magnitude should come with an equally bold transformation of its brand."
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Cyberdyne
Senior Member
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Senior Member
Posts: 3300
Joined: 2010-01-16
#5117254 Posted on: 07/08/2015 01:48 PM
Bunch of PR dribble drabble. Companies like LG already make phones, and washing machines. Didn't need an announcement to know Logitech wants to do the same thing to make more money.
That said, this risks spreading a company too thin. Don't abandon what you already have "re-imaginings" like this can be the last move a company makes right before they sink. Keep your current base happy, don't sacrifice anything. LG's phones are fantastic, and so are their washing machines...
Bunch of PR dribble drabble. Companies like LG already make phones, and washing machines. Didn't need an announcement to know Logitech wants to do the same thing to make more money.
That said, this risks spreading a company too thin. Don't abandon what you already have "re-imaginings" like this can be the last move a company makes right before they sink. Keep your current base happy, don't sacrifice anything. LG's phones are fantastic, and so are their washing machines...
lucidus
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Senior Member
Posts: 11856
Joined: 2011-12-31
#5117263 Posted on: 07/08/2015 01:56 PM
Great so they bought in new suits and hipsters who are rearranging the furniture and snipped the "tech" from the name. PR rubbish. Who is going to be impressed by that? Release good quality products and software.
Great so they bought in new suits and hipsters who are rearranging the furniture and snipped the "tech" from the name. PR rubbish. Who is going to be impressed by that? Release good quality products and software.
Gaidax
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Member
Posts: 54
Joined: 2014-07-13
#5117279 Posted on: 07/08/2015 02:10 PM
lol, why is everyone so bitter?
I'd say good for them, it's nice to see refreshes like this. As for me, I bought 2 Logitech devices over these years a mouse and headset and both were rock solid, I still have that mouse in my office - it's clocking like 7th birthday soon and still works like a charm (G5).
lol, why is everyone so bitter?
I'd say good for them, it's nice to see refreshes like this. As for me, I bought 2 Logitech devices over these years a mouse and headset and both were rock solid, I still have that mouse in my office - it's clocking like 7th birthday soon and still works like a charm (G5).
Neo Cyrus
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Posts: 9256
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#5117294 Posted on: 07/08/2015 02:24 PM
lol, why is everyone so bitter?
The obvious, bad experiences combined with the fact that no one likes gratuitous PR talk. It could have been nearly any company and the responses would have been the same.
lol, why is everyone so bitter?
The obvious, bad experiences combined with the fact that no one likes gratuitous PR talk. It could have been nearly any company and the responses would have been the same.
gUNN1993
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Joined: 2013-11-21
Senior Member
Posts: 255
Joined: 2013-11-21
#5117311 Posted on: 07/08/2015 02:50 PM
Oh I dono, I love a bit of PR talk, make me feel real good about the fact that 1: people buy into it and 2: that the idiots who come up with it get paid millions.
The obvious, bad experiences combined with the fact that no one likes gratuitous PR talk. It could have been nearly any company and the responses would have been the same.
Oh I dono, I love a bit of PR talk, make me feel real good about the fact that 1: people buy into it and 2: that the idiots who come up with it get paid millions.
cyclone3d
Senior Member
Posts: 419
Joined: 2006-11-10
Senior Member
Posts: 419
Joined: 2006-11-10
#5117339 Posted on: 07/08/2015 03:24 PM
Is that abomination really their new logo?
Whoever thought that up and whoever approved it needs to be shown the door.
Gimme back my old Logitech logo.
Is that abomination really their new logo?
Whoever thought that up and whoever approved it needs to be shown the door.
Gimme back my old Logitech logo.
Gorey
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Posts: 22
Joined: 2014-06-02
Member
Posts: 22
Joined: 2014-06-02
#5117343 Posted on: 07/08/2015 03:26 PM
I used logitech mice for like ever. The last being the G5. When it finally pooped out i went looking for a replacement. But to my dismay, logitech mice were now crappy, with a flimsy dual mode mouse wheel. No thank you.
I use a ROCCAT Kone XTD now.
I used logitech mice for like ever. The last being the G5. When it finally pooped out i went looking for a replacement. But to my dismay, logitech mice were now crappy, with a flimsy dual mode mouse wheel. No thank you.
I use a ROCCAT Kone XTD now.
TheDeeGee
Senior Member
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Joined: 2010-08-28
Senior Member
Posts: 6305
Joined: 2010-08-28
#5117349 Posted on: 07/08/2015 03:30 PM
How about working on your terrible buggy software Logitech. I've been using your products almost solely for over a decade and in the last few years your software has become terrible garbage that stop working and requires restarts to fix on 2 of my PC's that both run different versions of Windows.
Your hardware is half as durable as it used to be with buttons that stop working and wear out while you concentrate your efforts on form over function.
Get your stuff together Logitech.
Just because you have a bad experience doesn't mean the whole brand is crap...
Ive been using Logitech Products for over 10 Years and never had issues with anything. Also their current Gaming Software works really great and never fails on me. The last product that died on me was the G500, which was over 5 years old.
I use a ROCCAT Kone XTD now.
I tried that mouse a couple of months ago, but it had many flaws.
- Left Mouse Button double clicked (same with replacement)
- Scroll Wheel rolled extremely heavy, nearly stuck so heavy (same with replacement)
- The the rubbery grip was too slippery so it was impossible to frequently lift up.
- The software works terrible.
The only good thing about it was the Size, since i have large hands. But i was lucky enough to find two G500s's brand new in the Box
How about working on your terrible buggy software Logitech. I've been using your products almost solely for over a decade and in the last few years your software has become terrible garbage that stop working and requires restarts to fix on 2 of my PC's that both run different versions of Windows.
Your hardware is half as durable as it used to be with buttons that stop working and wear out while you concentrate your efforts on form over function.
Get your stuff together Logitech.
Just because you have a bad experience doesn't mean the whole brand is crap...
Ive been using Logitech Products for over 10 Years and never had issues with anything. Also their current Gaming Software works really great and never fails on me. The last product that died on me was the G500, which was over 5 years old.
I use a ROCCAT Kone XTD now.
I tried that mouse a couple of months ago, but it had many flaws.
- Left Mouse Button double clicked (same with replacement)
- Scroll Wheel rolled extremely heavy, nearly stuck so heavy (same with replacement)
- The the rubbery grip was too slippery so it was impossible to frequently lift up.
- The software works terrible.
The only good thing about it was the Size, since i have large hands. But i was lucky enough to find two G500s's brand new in the Box
lucidus
Senior Member
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Joined: 2011-12-31
Senior Member
Posts: 11856
Joined: 2011-12-31
#5117353 Posted on: 07/08/2015 03:34 PM
Hardware quality has been fine for me thus far and their support has also been good when I need it. Software could be better though. My current Logitech G602 is pretty awesome.
I really don't know what they are expecting. They want to be like Beats audio? It just happened to be made by a guy who makes rap allegedly-music and had the marketing connections. Peripherals isn't an exciting industry. They should be making stuff for PC and mobile devices and make profit along the way instead of letting marketing run the company. It never ends well.
Hardware quality has been fine for me thus far and their support has also been good when I need it. Software could be better though. My current Logitech G602 is pretty awesome.
I really don't know what they are expecting. They want to be like Beats audio? It just happened to be made by a guy who makes rap allegedly-music and had the marketing connections. Peripherals isn't an exciting industry. They should be making stuff for PC and mobile devices and make profit along the way instead of letting marketing run the company. It never ends well.
Aura89
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Senior Member
Posts: 7729
Joined: 2008-07-31
#5117420 Posted on: 07/08/2015 04:38 PM
Lopitech? Loqitech? Logitech? which is it, that logo doesn't say. Or is it an o with a half o below it? That seems like it, an o with a half o below it. And what's with the eyebrow on it? is that an eyebrow? wtf is that thing?
Ok, ok i got it, it's Looitech! with a smiley face underneath one of the o's, with an eyebrow to make sure you know it's a smiley face! i got it now!
Say Helloooo, to Looitech!
Lopitech? Loqitech? Logitech? which is it, that logo doesn't say. Or is it an o with a half o below it? That seems like it, an o with a half o below it. And what's with the eyebrow on it? is that an eyebrow? wtf is that thing?
Ok, ok i got it, it's Looitech! with a smiley face underneath one of the o's, with an eyebrow to make sure you know it's a smiley face! i got it now!
Say Helloooo, to Looitech!
bigfutus
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Posts: 523
Joined: 2003-11-22
Senior Member
Posts: 523
Joined: 2003-11-22
#5117502 Posted on: 07/08/2015 05:24 PM
Well they can start, with reinventing thicker cables, like they used to have. It's shame that i returned G400 after year or so, because the cable got broken, and i used several years old MX518 for RMA period with no problems. "Funny" thing is, that at the box, there is a thick cable pictured, like it was on MX518, not that thin crap. Maybe i should sue them for false advertisement
Well they can start, with reinventing thicker cables, like they used to have. It's shame that i returned G400 after year or so, because the cable got broken, and i used several years old MX518 for RMA period with no problems. "Funny" thing is, that at the box, there is a thick cable pictured, like it was on MX518, not that thin crap. Maybe i should sue them for false advertisement
Elfa-X
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Posts: 123
Joined: 2005-02-02
Senior Member
Posts: 123
Joined: 2005-02-02
#5117504 Posted on: 07/08/2015 05:26 PM
Just because you have a bad experience doesn't mean the whole brand is crap...
Ive been using Logitech Products for over 10 Years and never had issues with anything. Also their current Gaming Software works really great and never fails on me. The last product that died on me was the G500, which was over 5 years old.
...and likewise, just because you managed to have a great experience doesn't mean the whole brand isn't crap.
The fact is the durability of their hardware has dropped as the design took precedent. Their software which was once the best in the market has become crashware.
Their support staff which was once the most dependable CS I've had the pleasure of dealing with has been diminished. Logitech of 2015 is not Logitech of 2005 anymore. I'm glad you've had nothing but good experiences and don't get me wrong, I'm still a Logitech brand loyalist I'm just a disgruntled one who misses what the brand once was.
Just because you have a bad experience doesn't mean the whole brand is crap...
Ive been using Logitech Products for over 10 Years and never had issues with anything. Also their current Gaming Software works really great and never fails on me. The last product that died on me was the G500, which was over 5 years old.
...and likewise, just because you managed to have a great experience doesn't mean the whole brand isn't crap.
The fact is the durability of their hardware has dropped as the design took precedent. Their software which was once the best in the market has become crashware.
Their support staff which was once the most dependable CS I've had the pleasure of dealing with has been diminished. Logitech of 2015 is not Logitech of 2005 anymore. I'm glad you've had nothing but good experiences and don't get me wrong, I'm still a Logitech brand loyalist I'm just a disgruntled one who misses what the brand once was.
Reddoguk
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Senior Member
Posts: 1792
Joined: 2010-05-26
#5117514 Posted on: 07/08/2015 05:30 PM
The MX518 was probably the best gaming mouse ever sold and they stopped making it.
A friend of mine who is a CSGO pro told me that the "pros" have gone back to optical mice because insanely high DPI laser is useless for a CSGO pro who plays at 400 DPI @ 1.6/20 sensitivity or even lower.
I still use a MX518 and would buy a new one if i could find one.
Why on earth would they stop producing a winning mouse, i know they made a replacement but for some reason it lost it's mojo.
Bring back the MX518 @ 30 pound and the mouse will sell itself.
And yes the software sucks monkey nads but like the MX518 it still has 3 useful dpi settings that are fine with just the Windows drivers.
Most people i know just want a Plug & Play mouse with a few different DPI settings and no BS software to install. Hence one of the reasons MX518 was so successful.
The MX518 was probably the best gaming mouse ever sold and they stopped making it.
A friend of mine who is a CSGO pro told me that the "pros" have gone back to optical mice because insanely high DPI laser is useless for a CSGO pro who plays at 400 DPI @ 1.6/20 sensitivity or even lower.
I still use a MX518 and would buy a new one if i could find one.
Why on earth would they stop producing a winning mouse, i know they made a replacement but for some reason it lost it's mojo.
Bring back the MX518 @ 30 pound and the mouse will sell itself.
And yes the software sucks monkey nads but like the MX518 it still has 3 useful dpi settings that are fine with just the Windows drivers.
Most people i know just want a Plug & Play mouse with a few different DPI settings and no BS software to install. Hence one of the reasons MX518 was so successful.
Glasofruix
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Member
Posts: 96
Joined: 2012-06-25
#5117532 Posted on: 07/08/2015 05:45 PM
Is that abomination really their new logo?
Whoever thought that up and whoever approved it needs to be shown the door.
Gimme back my old Logitech logo.
Yeah, it looks terrible.
Is that abomination really their new logo?
Whoever thought that up and whoever approved it needs to be shown the door.
Gimme back my old Logitech logo.
Yeah, it looks terrible.
Click here to post a comment for this news story on the message forum.
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Joined: 2005-02-02
How about working on your terrible buggy software Logitech. I've been using your products almost solely for over a decade and in the last few years your software has become terrible garbage that stop working and requires restarts to fix on 2 of my PC's that both run different versions of Windows.
Your hardware is half as durable as it used to be with buttons that stop working and wear out while you concentrate your efforts on form over function.
Get your stuff together Logitech.