Reinventing Logitech
Today Logitech revealed its biggest brand transformation in its history. Building on its heritage as a technology company, Logitech has placed design at its core.
It is crafting a portfolio of products that go beyond PC peripherals, to products that have a place in every aspect of your daily life. This brand reflects the company's reinvention, with a colorful new attitude and a re-imagined logo. You'll even see a new label for our latest product categories: Logi.
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.
"We've been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences," said Bracken Darrell, Logitech president and CEO. "We've built a world-class design team, led by chief designer Alastair Curtis. We're putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it's time to bring the brand forward too."
As part of the brand reinvention you will begin to see the name Logi on select products in existing categories, and expect some twists and a few surprises in new categories.
"Logitech has undergone huge changes, so we've created an identity that is an expression of who we are today and who we will be moving forward," said Alastair Curtis, chief design officer at Logitech.
"A company transformation of this magnitude should come with an equally bold transformation of its brand."
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Senior Member
Posts: 3580
Joined: 2010-01-16
Bunch of PR dribble drabble. Companies like LG already make phones, and washing machines. Didn't need an announcement to know Logitech wants to do the same thing to make more money.
That said, this risks spreading a company too thin. Don't abandon what you already have "re-imaginings" like this can be the last move a company makes right before they sink. Keep your current base happy, don't sacrifice anything. LG's phones are fantastic, and so are their washing machines...
Senior Member
Posts: 11835
Joined: 2011-12-31
Great so they bought in new suits and hipsters who are rearranging the furniture and snipped the "tech" from the name. PR rubbish. Who is going to be impressed by that? Release good quality products and software.
Member
Posts: 54
Joined: 2014-07-13
lol, why is everyone so bitter?
I'd say good for them, it's nice to see refreshes like this. As for me, I bought 2 Logitech devices over these years a mouse and headset and both were rock solid, I still have that mouse in my office - it's clocking like 7th birthday soon and still works like a charm (G5).
Senior Member
Posts: 10558
Joined: 2006-02-14
lol, why is everyone so bitter?
The obvious, bad experiences combined with the fact that no one likes gratuitous PR talk. It could have been nearly any company and the responses would have been the same.
Senior Member
Posts: 161
Joined: 2005-02-02
How about working on your terrible buggy software Logitech. I've been using your products almost solely for over a decade and in the last few years your software has become terrible garbage that stop working and requires restarts to fix on 2 of my PC's that both run different versions of Windows.
Your hardware is half as durable as it used to be with buttons that stop working and wear out while you concentrate your efforts on form over function.
Get your stuff together Logitech.