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Guru3D.com » News » Razer Acquires THX

Razer Acquires THX

by Hilbert Hagedoorn on: 10/18/2016 11:18 AM | source: | 17 comment(s)
Razer Acquires THX

Yeah that would be THX start George Lucas started. I do like love to understand how this acquistion makes sense money wise for Razer, but gamer gear maker Razer is announcing that it has acquired the majority of THX Ltd.’s assets.

THX is that logo that pops up whenever you start a movie, and is a certified surround sound spec, mostly still used on cinemas these days.

“Razer has a vision for innovation at every level of entertainment, a vision which THX has championed since its inception more than 30 years ago,” says Razer CEO Min-Liang Tan, in a statement. “This acquisition will allow us to reinforce Razer’s leadership in gaming and extend the brand into broader areas of entertainment, while at the same time empowering THX to develop into a global powerhouse, independently.”

THX will operate as an independent startup under its own management and apart from the ongoing business of its parent company reports venturebeat. The audio technology business will have discretion to seek agreements with other product makers, service providers and financial partners apart from Razer.

“For over 30 years, THX has maintained a proud legacy of being one of the leaders in audio technology and certification worldwide,” said Laurie Fincham, senior vice president of audio research and delopment at THX, in a statement “With their focus on quality, design and innovation, Razer supports our vision to optimize and deliver the best audiovisual experiences to audiences worldwide.”

Ty Ahmad-Taylor, CEO of THX, said in a statement, “Our focus has always been on ensuring that anyone can experience high quality entertainment, regardless of their medium of choice. With Razer, we can now continue to strengthen our core lines of business while delivering excellence for our customers’  ever-changing needs. As a standalone company, THX will work with Razer but will primarily continue to service our partners in the industry in order to deliver great products to consumers.”

According to Tan, “The value of THX rests in its bedrock competencies with certification, optimization of audio and intellectual property development. We expect Ty, Laurie, and the executive team and employees of THX, who we have also retained, to continue leading the world in innovations and technology in the audiovisual space.”

Asked why Razer made the purchase, Tan said in an email, “Personally, I’ve been a fan of THX for most of my life. I appreciate what the people at THX have done to build, maintain and extend such a brand with a passionate following. Professionally, the best-in-class audio video certifications, intellectual property and technology vision of THX is relevant to our fans and followers, as well as audiovisual enthusiasts generally. The THX audiovisual designers and engineers are the most talented of their kind in the world. I can suggest this with some authority, having personally worked with Laurie Fincham and his team when we embarked on the Razer|THX Mako project those years ago.”



Razer Acquires THX




« Samsung C34F791 100 Hz Ultra Wide with Quantum Dot · Razer Acquires THX · Review: Battlefield 1 DirectX 11 and 12 PC graphics performance »

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War child
Senior Member



Posts: 332
Joined: 2013-01-03

#5347389 Posted on: 10/18/2016 11:38 AM
I guess Razer want to follow Logitech who released some outstanding THX certified speakers. Whether or not they continue with their cheap quality is another thing. I'll stay positive though.

The Z2300 2.1 from Logitech even to this day are an amazing little pair. I had mine 8 years ago and quality and performance are better than the Corsair SP2500.

Yes, I know sound is subjective and monitor speakers etc etc are better But considering the desk space I have available, I'll only changes these when they actually no longer work.

rl66
Senior Member



Posts: 3372
Joined: 2007-05-31

#5347393 Posted on: 10/18/2016 11:44 AM
thx have a dynamic that none of the most recent standard have reach.

Turanis
Senior Member



Posts: 1780
Joined: 2014-08-15

#5347411 Posted on: 10/18/2016 12:51 PM
Hmm THX was a good company long time ago.

Now the chinese buy everything and everywhere.
Last news says Newegg selling 55% stake to chinese outfit Liaison Interactive.We are doomed.

DeskStar
Senior Member



Posts: 1307
Joined: 2011-01-11

#5347436 Posted on: 10/18/2016 02:21 PM
Maaaaan I still miss my creative S750 Gigaworks 7.1 700watt surround sound for my PC. Damn thing died on me so many years ago, but I still have the carcass sitting in my garage waiting for someone skilled/crazy enough to delve into this bad boy!

Clouseau
Senior Member



Posts: 2782
Joined: 2011-05-17

#5347545 Posted on: 10/18/2016 05:46 PM
Think more along the lines of a new revenue stream for Razer. Like with all acquisitions, time will tell how this shakes. Currently Razer is stating that THX will operate as an independent entity. If they are going to survive in a global economy, they are needing to diversify...this is their first shot. If Razer crumbles, they will fold themselves into THX.

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