Microsoft to close in-game advertiser Massive

by Hilbert Hagedoorn on: 10/12/2010 05:54 AM | source: | 0 comment(s)

Microsoft will reportedly close down in-game advertising unit Massive before the end of the month, as the acquisition has been one massive failure because in-game advertising never took off as envisioned a couple of years ago:
Insiders at Microsoft said that Massive general manager JJ Richards has been seeking another job, while members of Massive

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