DeepCool Updates its Identity, incl new logo

by Hilbert Hagedoorn on: 01/11/2021 11:26 AM | source: | 4 comment(s)

DeepCool reveals a new corporate brand identity, redesigned logo. This new brand identity reflects a continuous evolution of the organization, its products, and the computer hardware industry as a whole.

The new DeepCool logo is composed of multiple square unit elements like components that can be assembled into a complete system, representing the spirit of DIY PC building. DeepCool has been developing high-quality computer hardware for enthusiasts and PC gamers for over 20 years.

The new branding unifies each product line under DeepCool and embodies our focus on delivering performance hardware and components for the DIY PC community. Look out for all-new DeepCool products in the upcoming year that feature the new brand identity and logo designed for the modern age. The new DeepCool brand identity is an extensive initiative designed to carry the company forward in better serving its partners and customers.

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gx-x
Senior Member

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#5876051 Posted on: 01/11/2021 01:46 PM

Hilbert Hagedoorn
Don Vito Corleone

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#5876057 Posted on: 01/11/2021 02:27 PM

mate ...

https://www.guru3d.com/articles-tags/deepcool.html

Huggi
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Posts: 61
Joined: 2013-04-05

#5876099 Posted on: 01/11/2021 04:19 PM

I had to "google" them up (never heard of the company) and found
https://deepcool.com/company/aboutus/2013-12/85-96.shtml
they have a different logo on their website, if that is even the same company (the name is the same tho)
Their US site (https://us.deepcool.com/) is currently the only one to have transitioned to the new design while the other regions will supposedly be updated gradually.
Also, DeepCool is not a small company. They've even challenged the top air-cooling space with their Asssassin III cooler so they're not some cheap knockoff brand either.

gx-x
Senior Member

Posts: 1513
Joined: 2007-03-18

#5876107 Posted on: 01/11/2021 04:37 PM

I saw their products on the website I linked earlier. Chinese knockoffs mainly (yes I read what you wrote) but it's like with most Chinese companies and products, cheap at source so why not. Once you see one gaming chair, you've seen them all.

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