Asus has the largest high-end Intel motherboard share
Good news for ASUS, their high-end motherboard segment seems to be the best selling one in China, Europe and the US combined, the number now sits at 60% followed by Gigabyte.
Sources from Digitmes pointed out that Gigabyte's competitiveness turned weak in 2016 because of component price hikes, currency fluctuations and China's dropping motherboard demand. The company also recently launched a business reform to integrate its resources, businesses and product lines:
Since the business reform may take as long as one year, the sources believe Gigabyte's performance will continue to be undermined, allowing Asustek to dominate the market in early 2018. The sources pointed out that Asustek has changed its business strategy for the past couple of years and instead of allowing itself to engage in a price war, the vendor has been focusing on improving its brand image, product designs and quality to boost demand from mid-range to high-end consumer groups.
As for specific platforms, Asustek gained a 70% share in the X299-based motherboard sector with its newly released ROG, Prime and TUF series, while the vendor also acquired a 70% share in AMD's Ryzen platform. With Intel releasing its Coffee Lake-based desktop processors in October and the coming of the high season, the sources believe Asustek's brand motherboard shipments may reach five million units in the fourth quarter of 2017.
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Not surprising to me. Never a hiccup from my Asus motherboard and Gpu. The only problems I have with Asus are self inflicted.

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I still cant believe gigabyte is second they are trash and buggy developers when it comes to gpu,s and motherbords lol, firmware a,b ,c ,d e, f, ,g etc etc etc just trash lol.
MSI all the way.
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I stopped buying ASUS stuff two or so generations ago, when I had both a dead motherboards and a dead GPU within a few months, and many people reported an uptick in DOA hardware as well, which seemed like they let quality slip quite a bit. Using MSI now and happy with it.
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You do know that ASRock was a sub of Asus?

https://en.wikipedia.org/wiki/ASRock#History
Honestly, I've had both a MSI board and graphic cards, an ASRock board, Gigabyte graphics cards, and Asus mainboards and graphics cards. Had virtually no troubles with any of those. But I'm not surprised about Asus leading, it's a lot of marketing money they spend. And yes, their stuff isn't exactly on the cheap side either.
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A little sad to see Gigabyte's quality slip. As someone who doesn't like Asus (they bow down to MS's whims, the "ROG" stuff is so cringey, their good stuff is overpriced, and their cheap stuff is terrible), at least I've still got MSI and ASRock to come to - those companies haven't let me down so far.