I'm not sure I'd have to bend cables less than with any other PSU. Imagining using this in my current build (which I put together less than two months ago), I wouldn't save myself from a lot of cable bending... if anything, I'd be in doubt if I want to have a 12VHPWR cable going out to the side into the cable management space. Probably less than 35mm + the actual cable bending radius. I guess I'm not the target group to get that thing marketed to.

Assuming you can flip it around, this is actually a pretty cool idea for those who want to hide cables as much as possible. But for those who don't care about hiding cables, it's also nice since they're easy access.