Western Digital Launches SanDisk Professional Brand
Western Digital unveiled the new SanDisk Professional brand of premium storage solutions for content creators and professionals.
From producing the latest blockbuster film to capturing the moment at a destination wedding to managing business-critical content, the powerful SanDisk Professional portfolio is designed to deliver scalable, high-performance, reliable solutions across industries globally.
Professional content is in constant motion. Content that's captured or created needs to be saved, transferred, off-loaded, shared and archived. SanDisk Professional offers a range of purpose-built tools to harmonize every step of that process. "As a professional photographer and filmmaker, my livelihood depends on how I get the job done. There is no room for error. I need the most advanced, reliable and trusted equipment out in the field," said Lucas Gilman, adventure photographer and filmmaker. "For years I've relied on SanDisk and G-Technology solutions because they enable me to focus on the moment with confidence that my creativity won't be interrupted, and without concern about whether or not they can keep up with my technical needs."
Jim Welsh, senior vice president and general manager of the Consumer Solutions business at Western Digital, said, "Our customers trust their life's work to our products. We design and create solutions for every stage of the creative process, harmonizing our customers' experience so they can save time and focus more on creating. Expanding our brand family with SanDisk Professional allows us to offer advanced solutions to people around the world who rely on the best technology available for their inspiring work."
Born on the foundation of the company's world-renowned SanDisk consumer brand and its professional-grade G-Technology brand, the storage choice of Hollywood professionals for decades, the new SanDisk Professional line features 16 modular workflow solutions with professional-grade performance and enterprise-class reliability that will include:
- PRO-CINEMA CFexpress VPG400 - An all-new professional-grade, rugged CFexpress card for videographers and cinematographers needing superior, uninterrupted performance with video recording at a minimum of 400 MB/s to keep up with the demands facing today's videography, broadcast and cinema industries. The new card is expected to be available this summer.
- PRO-READER series - Four new PRO-READER devices that feature a USB-C interface that supports SuperSpeed USB 10Gbs. Designed to work with the latest and most common camera media including CFast, CFexpress, RED Mini-Mag, CF, microSD and SD cards. The series of PRO-READERS are expected to be available this summer.
- PRO-DOCK 4 - A new revolutionary 4-bay reader docking station that can bridge capture and ingest with a truly scalable offloading solution that saves critical time and money on multi-camera productions. The PRO-DOCK 4, expected to be available later this summer, enables up to four simultaneous card offloads.
- A new 4 TB G-DRIVE ArmorLock Encrypted NVMe SSD along with our trusted line up of G-DRIVE ultra-rugged portable drives, desktop devices featuring our enterprise-grade Ultrastar drives, and G-RAID and G-RAID SHUTTLE transportable, enterprise-grade RAID solutions (now featuring both Thunderbolt 3 and USB-C support) that offer an exceptional range of reliable, high-performance, high-capacity drives for everything from transfer to 100 TB+ back up and archive for all types of mission-critical content. The broad range of new drives are expected to begin rolling out by early June.
To learn more about how SanDisk Professional's premium-grade, high-performance product portfolio will help professionals get their work done faster and more efficiently - from high-speed card offloads, super-fast transfers and backup to massive capacity for consolidated backup and access - please visit SanDiskProfessional.com
Western Digital Announces WD_Black D30 Game Drive SSDs for Xbox Series and PS5 - 05/27/2021 09:02 AM
Today at its Flash Perspective event, Western Digital Corp. unveiled three new SSDs for its WD_BLACK portfolio of products, providing gamers around the world with fast, high-performance storage soluti...
Western Digital Expands WD Purple Pro Surveillance Storage Solutions - 05/20/2021 08:44 AM
Empowering the world's essential data infrastructure, Western Digital Corp. today announced the expansion of the WD Purple family with the WD Purple Pro product line for a new generation of advanced ...
Kioxia and Western Digital Announce 6th-Gen 3D NAND Flash Memory with 162-layers - 02/19/2021 08:25 AM
Kioxia Corporation and Western Digital Corp., today announced that the companies have developed their sixth-generation, 162-layer 3D flash memory technology. Marking the next milestone in the companie...
Western Digital entry NVMe SSDs Now Become WD Green SN350 NVMe - 02/17/2021 09:40 AM
WD is moving the product line from SATA3 towards NVMe for theĀ Green SN350 series, so the new line supports PCI-Express3.0 (x4) connection over NVMe as opposed to SATA. The form factor is M.2 2280, an...
Western Digital releases 4 TB external SSDs - 01/11/2021 08:11 PM
Western Digital announced it's now delivering 4 TB portable SSDs across its consumer brand portfolio. Giving consumers and professionals more space to create, the new drives are built to keep up with...
Senior Member
Posts: 395
Joined: 2006-11-29
"Professional" brand, for when you want to charge more for the same product.
Senior Member
Posts: 13968
Joined: 2010-05-22
My stomach contents are also in constant motion.
Especially after reading that.
Senior Member
Posts: 300
Joined: 2017-09-22
Remember Girls Gone Wild?
This is a marketing department gone wild. Only a marketing department could ever come up with -
"Professional content is in constant motion"
as a sentence.
It means nothing when you think about it, just froth....