NVIDIA Pulls Plug on GeForce Partner Program (GPP)

by Hilbert Hagedoorn on: 05/04/2018 08:08 PM | source: | 64 comment(s)

In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.

Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:

Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018 by JOHN TEEPLE

A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”

We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG

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Rich_Guy
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Joined: 2003-05-11

#5543943 Posted on: 05/04/2018 07:47 PM

Shame

alanm
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Joined: 2004-05-10

#5543947 Posted on: 05/04/2018 08:02 PM

Poor Asus and AMD, kind of in a conundrum. Go back to ROG or keep with Arez?

Romulus_ut3
Senior Member

Posts: 667
Joined: 2013-09-18

#5543952 Posted on: 05/04/2018 08:12 PM

It was just a matter of time before they did this. This is extremely good news for consumers.

Monchis
Senior Member

Posts: 1304
Joined: 2014-06-15

#5543953 Posted on: 05/04/2018 08:16 PM

How can they say stuff like this after branding their own stuff in such deceptive manners. They are the worst.

Reddoguk
Senior Member

Posts: 1716
Joined: 2010-05-26

#5543960 Posted on: 05/04/2018 08:26 PM

It was damaging their rep so they pulled it. Although i doubt GPP has gone away fully but at least they made the change pretty quickly. They have massive market share as it is, no need to damage themselves with poor PR and draconian measures to sell their stuff. Just make good products and price them well and the trend will continue.

Rich_Guy
Senior Member

Posts: 12239
Joined: 2003-05-11

#5543971 Posted on: 05/04/2018 08:53 PM

Poor Asus and AMD, kind of in a conundrum. Go back to ROG or keep with Arez?

Asus already canned Arez, ROG Strix AMD cards back up, wonder if Nvidia will compensate them for all the money they wasted on it ? :p

https://www.asus.com/us/Graphics-Cards/AMD-Series-Products/

Solfaur
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Posts: 7095
Joined: 2005-08-10

#5543973 Posted on: 05/04/2018 08:55 PM

Poor Asus and AMD, kind of in a conundrum. Go back to ROG or keep with Arez?

Yeah I think ASUS came out more damaged than nvidia out of this whole thing...

Eastcoasthandle
Senior Member

Posts: 2112
Joined: 2006-05-22

#5543975 Posted on: 05/04/2018 08:58 PM

Poor GPP, RIP. You barely made it 1 quarter this year.
I assume it was dead long before this announcement.

insp1re2600
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Joined: 2018-01-03

#5543976 Posted on: 05/04/2018 08:59 PM

good news, nothing wrong with the way products are, providing people read about what they are buying anyway.

lucidus
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Joined: 2011-12-31

#5543977 Posted on: 05/04/2018 09:04 PM

Guess all the complaining and bad PR made a difference?

Srsbsns
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Joined: 2015-01-28

#5543980 Posted on: 05/04/2018 09:21 PM

So you are telling me this Geforcee Vega Extreme gamer edition max 2 was not a real Geforce card? Bring back the GPP. Im just a confused average consumer who doesn't know what they are buying /s

Keitosha
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Joined: 2004-11-16

#5543982 Posted on: 05/04/2018 09:25 PM

Asus already canned Arez, ROG Strix AMD cards back up, wonder if Nvidia will compensate them for all the money they wasted on it ? :p

https://www.asus.com/us/Graphics-Cards/AMD-Series-Products/Now I wanted an Arez card. Imagine it being a relic and extremely rare.

waltc3
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Posts: 997
Joined: 2014-07-22

#5543984 Posted on: 05/04/2018 09:42 PM

Poor Asus and AMD, kind of in a conundrum. Go back to ROG or keep with Arez?

It's interesting to note that there is no shortage of ROG/Strix AMD x470 motherboards--at least on ASUS.us (haven't checked the international site yet.) So what was AREZZ (sp?) all about, I wonder? GPP? Should be interesting to see if Asus has rethink about AREZZ. But this announcement by nVidia is so typical of the company--everything it writes about itself is over-the-top PR, even retractions and cancellations like this one (who could ever forget the nV30 "countdown" and the resulting fizzle?), which is a big reason I haven't bought a nVidia GPU since 2001--or was it 2000? Becoming ever more hazy. Color me unimpressed with nVidia--always have been, even when 3dfx and nVidia were in heated competition pre-2000. These days I care a lot more about bang-for-the-buck than I did then--maybe. And that completely shuts out nVidia for me--but it's more than that. It's the whole sordid history of the company from nV1, which flopped, onwards. Brian Burke's "PR" (he is ex-3dfx PR) reads like an 8th-grader trying to flatter his school teacher with a lot of childish hyperbolic gobbledygook...

Yes, I know I'm warped when it comes to nVidia, but by gosh, they've earned it.

Yogi
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Joined: 2015-06-25

#5543985 Posted on: 05/04/2018 09:47 PM

The fact that they're canceling it rather than dispelling the "rumors, conjecture and mistruths" leads me to believe that the conjecture was right on the money.

Aura89
Senior Member

Posts: 7575
Joined: 2008-07-31

#5543987 Posted on: 05/04/2018 09:56 PM

lol, gotta love it when people whine for literally no reason, and get their way. Good job people, worry about the things that really need to be worried about: Nothing.

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