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NVIDIA Pulls Plug on GeForce Partner Program (GPP)
In a blog post at the NVIDIA website, it was just announced that the GeForce Partner Program will be halted as NVIDIA has decided to cancel the program. NVIDIA has been under a lot of heat lately.
Nvidia, at the start of March, launched a new Geforce Partner Program, however, is causing a stir, allegations now have risen that Nvidia wanted to exclusively bind companies and brands to GeForce, read up on that here. I'll just copy and paste the blog post here:
Pulling the Plug on GPP, Leaning into GeForce
May 4, 2018
A lot has been said recently about our GeForce Partner Program. The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program. GPP had a simple goal – ensuring that gamers know what they are buying and can make a clear choice.
NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level – investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is “the way it’s meant to be played.”
We wonder if ASUS will still name the Radeon cards AREZ branded and GeForce Ones tagged as ROG
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alanm
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Senior Member
Posts: 11368
Joined: 2004-05-10
#5543947 Posted on: 05/04/2018 08:02 PM
Poor Asus and AMD, kind of in a conundrum. Go back to ROG or keep with Arez?
Poor Asus and AMD, kind of in a conundrum. Go back to ROG or keep with Arez?
Romulus_ut3
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Senior Member
Posts: 762
Joined: 2013-09-18
#5543952 Posted on: 05/04/2018 08:12 PM
It was just a matter of time before they did this. This is extremely good news for consumers.
It was just a matter of time before they did this. This is extremely good news for consumers.
Monchis
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Senior Member
Posts: 1303
Joined: 2014-06-15
#5543953 Posted on: 05/04/2018 08:16 PM
How can they say stuff like this after branding their own stuff in such deceptive manners. They are the worst.
How can they say stuff like this after branding their own stuff in such deceptive manners. They are the worst.
Reddoguk
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Joined: 2010-05-26
Senior Member
Posts: 2447
Joined: 2010-05-26
#5543960 Posted on: 05/04/2018 08:26 PM
It was damaging their rep so they pulled it. Although i doubt GPP has gone away fully but at least they made the change pretty quickly. They have massive market share as it is, no need to damage themselves with poor PR and draconian measures to sell their stuff. Just make good products and price them well and the trend will continue.
It was damaging their rep so they pulled it. Although i doubt GPP has gone away fully but at least they made the change pretty quickly. They have massive market share as it is, no need to damage themselves with poor PR and draconian measures to sell their stuff. Just make good products and price them well and the trend will continue.
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