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NVIDIA CEO comments on GeForce Partner Program
Nvidia recently held a conference call on their latest financial results, one person in the call was Jen-Hsung Huang, and he is the CEO of Nvidia. He was asked about the cancellation of the Geforce Partner Program in relation to how Nvidia came to that decision and what the possible implications are on market share.
Jen-Hsung Huang 'The majority of the ecosystem embraced it, but some people hated it'. In his believe one gaming brand (say ROG) per videocard brand (NVIDIA) would be more transparent. More graphics cards series (Gaming / ROG / AMD/ NVIDIA) and brands under one label (ROG) would be less transparent. Have a read on his reaction below as spotted by our colleagues from HWI. It's a comment, albeit a small one:
Toshiya Hari - Goldman Sachs & Co. LLC
Great. Thank you so much. Jensen, I had a question regarding your decision to pull the plug on your GeForce Partner Program. I think most of us read your blog from last Friday. I think it was, so we understand the basic background. But if you can describe what led to this decision and perhaps talk a little bit about the potential implications, if any, in terms of your ability to compete or gain share. That will be really helpful. Thank you so much.
Jen-Hsun Huang - NVIDIA Corp.
Yeah. Thanks for your question, Toshiya. At the core, the program was about making
sure that gamers who buy graphics cards knows exactly the GPU brand that's inside. And the reason for that is because, we want gamers to – the gaming experience of a graphics card depends so much on the GPU that is chosen.
And we felt that using one gaming brand, a graphics card brand, and interchanging the GPU underneath causes it to be less – causes it to be more opaque and less transparent for a gamer to choose the GPU brand that they wanted. And most of the ecosystem loved it. And some of the people really disliked it.
And so instead of all that distraction, we're doing so well. And we're going to continue to help the gamers choose the graphics cards, like we always have, and things will sort out. And so we decided to pull the plug because the distraction was unnecessary and we have too much good stuff to go do.
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Fox2232
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Posts: 11808
Joined: 2012-07-20
Senior Member
Posts: 11808
Joined: 2012-07-20
#5546813 Posted on: 05/15/2018 08:49 AM
― Margaret Atwood, The Handmaid's Tale
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
On that note, I wonder why those manufacturers who joined happily in, did not kick nVidia out of their brands and made new brands/product lines for nVidia.
Why did they instead kick out AMD's cards away? It really does not matter what he or anyone says. Only thing that matters is what they did.
Edit: but if words matter to some more than actions...
"we want gamers to..."; "And we felt that..."
They wanted something because they felt like something. And so they imposed their will upon AIBs.
“Better never means better for everyone... It always means worse, for some.”
― Margaret Atwood, The Handmaid's Tale
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
On that note, I wonder why those manufacturers who joined happily in, did not kick nVidia out of their brands and made new brands/product lines for nVidia.
Why did they instead kick out AMD's cards away? It really does not matter what he or anyone says. Only thing that matters is what they did.
Edit: but if words matter to some more than actions...
"we want gamers to..."; "And we felt that..."
They wanted something because they felt like something. And so they imposed their will upon AIBs.
Kaarme
Senior Member
Posts: 3404
Joined: 2013-03-10
Senior Member
Posts: 3404
Joined: 2013-03-10
#5546814 Posted on: 05/15/2018 08:49 AM
The level of Huang's arrogance is quite astonishing. Nvidia gets so much money from gamers, but Huang is looking down on gamers as if they were all blistering idiots who don't know or understand anything. It shows how strong a company's position is when the CEO can call their own customers morons publicly.
The level of Huang's arrogance is quite astonishing. Nvidia gets so much money from gamers, but Huang is looking down on gamers as if they were all blistering idiots who don't know or understand anything. It shows how strong a company's position is when the CEO can call their own customers morons publicly.
fantaskarsef
Senior Member
Posts: 14599
Joined: 2014-07-21
Senior Member
Posts: 14599
Joined: 2014-07-21
#5546816 Posted on: 05/15/2018 08:54 AM
Better not comment here or people might get bashed for not bashing Nvidia.
Better not comment here or people might get bashed for not bashing Nvidia.
KissSh0t
Senior Member
Posts: 12607
Joined: 2011-10-22
Senior Member
Posts: 12607
Joined: 2011-10-22
#5546818 Posted on: 05/15/2018 09:07 AM
Better not comment here or people might get bashed for not bashing Nvidia.
Click here to post a comment for this news story on the message forum.
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At the core, the program was about making
sure that gamers who buy graphics cards knows exactly the GPU brand that's inside. And the reason for that is because, we want gamers to – the gaming experience of a graphics card depends so much on the GPU that is chosen.
And we felt that using one gaming brand, a graphics card brand, and interchanging the GPU underneath causes it to be less – causes it to be more opaque and less transparent for a gamer to choose the GPU brand that they wanted. And most of the ecosystem loved it. And some of the people really disliked it.
And so instead of all that distraction, we're doing so well. And we're going to continue to help the gamers choose the graphics cards, like we always have, and things will sort out. And so we decided to pull the plug because the distraction was unnecessary and we have too much good stuff to go do.