Nintendo Switch Most Sought video game brand for the past 2 weeks
New search trends analysis released to coincide with the global launch of the new Nintendo Switch console today, reveals a 94% increase in online searches by consumers for Nintendo’s new console in the past two weeks.
Captify, a Search Intelligence driven advertising technology company, which analyses 30 billion online monthly searches, also found that the Nintendo brand had doubled in online searches in the past two weeks. It experienced a 52% increase, making it the most searched for gaming brand ahead of Xbox (18%) and Playstation (15%) in the last two weeks.
Consumers were also most likely to search for information about Switch on mobile (45% of searches) than desktop (at 43%), followed by tablet (8%). The data also revealed:
5 most searched for games associated with Switch in the past two weeks
5 most searched for games associated with Switch | % of searches |
1 Legend of Zelda Breath Of The Wind | 81% |
2 Snipper Clips | 15% |
3 Fast RMX | 1% |
4 Voez | 1% |
5 Setsuna | 0.5% |
Top three UK retailers searched for in association with the Nintendo Switch
Top 3 retailers most associated with Nintendo Switch | % of searches |
1 Amazon | 43% |
2 Argos | 42% |
3 Tesco | 14% |
Dom Joseph, CEO and Co-Founder of Captify said: “Thanks to the launch of Nintendo Switch today, the gaming brand has captured consumers’ imaginations, as highlighted by our data. New console launches tend to have an unrivalled ability in generating massive consumer interest when compared to most other consumer technology products.”
Captify powers advertising campaigns across Display, Video and Mobile format for over 450 of the globe’s biggest brands, and 150+ agencies.
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Senior Member
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Joined: 2017-02-17
i saw the digital foundry video as well, the docked mode is very worrying... i hear on mobile mode it runs constant 30fps at 720p but isn't a good case for the life span of the console... this time next year we might see 20-25fps games at 540p? just to make things look "pretty".
I see none or very few muti-platform releases being put onto the console, basically just a WiiU version 2... which is a shame too the idea of a hybrid console sounds amazing in theory... maybe the tech just isn't there yet?
Anyone know if intel/amd APU's/integrated graphics are stronger than this tegra?
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Joined: 2013-02-22
After seeing my brother playing zelda all I can say is it looks like $hit and the game costs 80$ what a ripoff for the console and the game
Senior Member
Posts: 10489
Joined: 2006-02-14
Canadian prices. $80 + 13% tax for big company games. Only Microsoft comes to mind that charges (or at least to) the same amount of dollars from both Canadians and Americans, as in charge less than Americans due to the lower Canadian dollar. I bought Killer Instinct Supreme Edition for the same amount in CAD that they were charging Americans in USD. They charge based on region, so places like India would get much cheaper price.
Steam also charge based on region (and have region locks for that reason), but Canada is exempt from it, what we pay on Steam ends up being more or less the same thing as the American prices.
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watch before buying
https://www.youtube.com/watch?v=Cb-srOfRqNc
Senior Member
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Joined: 2006-02-14
People are sure willing to spend a lot on Zelda. Most people I know who bought a Switch bought exclusively for Zelda Breath of the Wild and nothing else. $360 USD without taxes, not including a controller which last I saw was $70 USD.
All the reviewers are raving about what an amazing game BotW is, but I'm not willing to buy a console just for one game. Especially when that one game runs at 20-30 fps (double vsync) at 900p when docked and 720p when mobile. Source is Digital Foundry.