Addressing revenue shortfalls due to account sharing, Netflix has chosen to levy an added charge of 3.99 euros monthly for subscribers sharing their accounts with those outside their household.

From this week onward, EU subscribers will receive emails communicating this policy change. Netflix has previously expressed its intent to limit account sharing, highlighting that Netflix accounts should be solely used by the account owner and those residing in the same domicile. Sharing an account with individuals living in different locations remains possible; however, it now attracts an extra fee of 3.99 euros monthly for each additional user.

Netflix disclosed earlier this year that approximately 100 million of its total 220 million subscribers from the previous year shared their accounts outside of their household. Had these users subscribed individually, the streaming platform could have generated a potential monthly revenue boost of around half a billion euros.

Subscribers identified as sharing their accounts without the additional payment will receive notifications about payment alternatives, encouraging them to seek different arrangements. According to Netflix's website, it employs multiple mechanisms like IP addresses, device registrations, and account activity to ascertain household membership.