LG Starts Rolling Out 8K OLED screens and NanoCell TVs
LG begins rolling out the world’s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) this month in global markets starting in Australia, Germany, France, the United Kingdom and the United States.
As an emerging leader in 8K technology, LG’s 8K TVs also have the distinction of surpassing the resolution measurement criteria as set forth in the Information Display Measurements Standard (IDMS) established by the respected International Committee for Display Metrology (ICDM) which says that the stated resolution of a display does not depend on only meeting or exceeding a specific number of pixels, but also on whether those pixels can be adequately distinguished from one another in order to deliver the stated resolution.
The ICDM has defined the Contrast Modulation (CM) measurement which describes accurately and quantitatively how distinguishable the neighboring pixels are from each another. For any TV display to deliver the resolution indicated by its pixel count, the ICDM requires the minimum CM value to exceed a threshold of 25 percent for images and 50 percent for text. An 8K TV with a CM value that is lower than these required thresholds does not deliver real 8K, even though the TV may in fact have the sufficient number (7,680 x 4,320) of pixels. Tests performed in accordance with these universally-referenced industry standards resulted in both LG SIGNATURE OLED 8K and LG 8K NanoCell TVs achieving CM values in the 90 percent range, guaranteeing that viewers will be able to actually experience all of the additional detail in the 8K content when viewed on their LG 8K televisions.
LG’s 8K TVs stun with lavish detail and vibrant, lifelike colors that stand as testament to LG’s unrivalled display technology. As the world’s first 8K OLED TV not to mention LG’s largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV. A winner of this year’s iF Design Award and Red Dot Award, LG SIGNATURE OLED 8K boasts a sophisticated, minimalist design that features a brushed aluminum stand and a virtually bezel-less display, and comes with an integrated 80W speaker system for powerful sound.
LG’s 75-inch 8K NanoCell TV also delivers a total immersive experience thanks to an 8K picture with impressive color, contrast and detail. LG’s Nano Display technology renders stunningly sharp images on a truly grand scale. Nano Color filters out impurities to enhance color reproduction and Nano Black – advanced Full Array Local Dimming Pro technology optimized for 8K – precisely controls the TV’s backlighting for deeper blacks and greater contrast.
Both 8K TVs boast effective 8K upscaling and improved noise reduction, upgraded from four- to up to six-steps. The result is a seamless 8K picture when converting content from native 4K (3,840 x 2,160) or Full HD (1,920 x 1,080). This first-class performance is enhanced by LG’s second-generation α (Alpha) 9 Gen 2 8K intelligent processor. LG’s advanced chip elevates picture and sound quality using deep learning technology and access to an extensive database, enabling it to recognize source quality and optimize any kind of content. The α9 Gen 2 8K also analyzes ambient conditions to achieve the perfect level of screen brightness at all times.
Rich, resonant audio complements the stellar visual output of the TVs to further enhance viewer immersion. An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound, supplying a three-dimensional soundscape that brings movies, music and sporting events roaring to life. The TVs are also WiSA Ready for wireless home theater with uncompressed 16-bit audio on up to 5.1 channels; an outstanding way to experience the dynamic, crystal-clear sound of Dolby Atmos.
To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR 10 up to 8K.
LG has also future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).
For even greater convenience, both the 88Z9 and 75SM99 models will support Apple AirPlay 2 and HomeKit, and be available in over 140 markets.
In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.
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Cool, that means 4K TV/monitors will have lower prices!
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I have only just last week upgraded from a 1080p Sony LED TV to a 4K LG OLED TV, mainly because the time is now right as I have (up to!) 4K consoles, 4K UHD Blu-rays and 4K streaming services such as NetFlix, Amazon Video and YouTube.I have been putting it off for the last 3 years though because until this year there really would have been no point having a 4K TV when most of the content I watched was 1080p or sub-4K console games.
Really do not see why TV companies are releasing 8K TVs at a time when most TV content is 1080p and likely will be for years to come due to bandwidth restrictions. Most people I know who have 4K TVs don't actually watch much 4K content anyway with most stuff being 1080p! Some of those people don't even understand what 4K means and others think they are watching 4K from standard definition sources such as DVD!!!
It's ridiculous really the way TV manufacturers literally keep trying to run before they can walk. I can see why they do it; it's the same reason mobile phone companies keep pushing higher resolution and faster phones even though most people actually do not need them. They have to make people want to buy their stuff by promoting it as being bigger and better than everything before it.
8K though is pointless right now IMO for the vast majority of people; streaming services only offer a minimal amount of 4K content and 8K discs are not available. To benefit from 8K, you really need larger screen sizes, sizes that would be far too big for most people's homes even if the content was available. Maybe 8K will be handy for professionals who do video editing or movies but even for PC gaming the specs required to actually use at playable framerates is beyond practically everyone!
No, I'm very happy with 4K right now and will be for years until such time as the majority of content is 4K and there is actually enough 8K content to justify upgrading again. I don't see that being for another decade though.
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The voice or reason and logic is not heard over the noise generated by people stumbling, pushing each other to buy 8K TV, because bigger, better, ain't? Like in school is important, but muscles are importanter, right?
We are surrounded by tons of people we know(not as close friends) who bought 4K TVs and constantly bragging about it in each meeting we've had.
Now, I'm betting to hear very close in the future about upgrades to 8K TVs, just because they exist and they have it, and they are special, somehow.
/rant end
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I have only just last week upgraded from a 1080p Sony LED TV to a 4K LG OLED TV, mainly because the time is now right as I have (up to!) 4K consoles, 4K UHD Blu-rays and 4K streaming services such as NetFlix, Amazon Video and YouTube.I have been putting it off for the last 3 years though because until this year there really would have been no point having a 4K TV when most of the content I watched was 1080p or sub-4K console games.
Really do not see why TV companies are releasing 8K TVs at a time when most TV content is 1080p and likely will be for years to come due to bandwidth restrictions. Most people I know who have 4K TVs don't actually watch much 4K content anyway with most stuff being 1080p! Some of those people don't even understand what 4K means and others think they are watching 4K from standard definition sources such as DVD!!!
It's ridiculous really the way TV manufacturers literally keep trying to run before they can walk. I can see why they do it; it's the same reason mobile phone companies keep pushing higher resolution and faster phones even though most people actually do not need them. They have to make people want to buy their stuff by promoting it as being bigger and better than everything before it.
8K though is pointless right now IMO for the vast majority of people; streaming services only offer a minimal amount of 4K content and 8K discs are not available. To benefit from 8K, you really need larger screen sizes, sizes that would be far too big for most people's homes even if the content was available. Maybe 8K will be handy for professionals who do video editing or movies but even for PC gaming the specs required to actually use at playable framerates is beyond practically everyone!
No, I'm very happy with 4K right now and will be for years until such time as the majority of content is 4K and there is actually enough 8K content to justify upgrading again. I don't see that being for another decade though.
The only reason we have as wide adoption of 4k content is because early users as far back as 2012 started buying the sets and content creators slowly wanted to provide them with something to watch.
Now that 4k is pretty much standard the tv makers must provide something higher again so early adopters can buy then ask for content and content providers see "some" audience who they can provide a little content for and so on and so on.
Early adopters know that the content will only come if there's a reason for them to make it (so they buy sets with no content) and they know in the mean time that newer high end displays can do wonders with lower res content and that the 4k content we know have plenty of WILL look its best upscaled by a really good 8k TV's processor.
The only reason now after 3 years YOU feel like it's time to buy a 4k TV is because people like ME bought one on 2013. I've enjoyed the climb through 3 4k sets since then and I'm now at peak of what 4k can really offer (2019 65" LG C9 OLED) and I'll be happy with it for 2 years or so then I'll buy a 8k and start the process all over in 6 to 8 years I'm sure you'll be ready once again to upgrade.
See you then!
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SIIIIIIIIIIIIIIIIIIIIIIICK!.!.!