LG Signs a deal with Lewis Hamilton
LG Electronics (LG) announced that Six-Time Formula One World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Hamilton will initially star in a new campaign to communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art.”
In the new campaign, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in his field and how LG SIGNATURE embodies his lifestyle. The collaboration celebrates the elegance and joy of living a good life, with Hamilton and LG SIGNATURE demonstrating that being at the top of one’s game takes hard work and effort.
As a man of many talents with an eye for detail and design, Hamilton is the epitome of skill, style and precision. Hamilton’s role as an LG SIGNATURE Performance Endorser will highlight the peerless performance of the brand’s premium lifestyle solutions.
“LG SIGNATURE is a brand that strives to be the best in everything it does, which is what appealed to me in the first place,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the latest technologies and superior design to achieve the ultimate in performance, not willing to settle for second-best.”
“Tireless in his quest for perfection in all areas, Lewis Hamilton is the embodiment of what LG SIGNATURE stands for,” said Kim Jin-hong, head of LG’s Global Marketing Center. “Influential in both sports and fashion, Lewis represents an aspirational figure who exudes both artistry and technology. We’re incredibly proud to have him on board.”
LG SIGNATURE offers a diverse and growing lineup that includes new 88- and 77-inch 8K OLED TVs, Wine Cellar, InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine and more. Uncompromising quality and a focus on the essentials are built into every one of the brand’s innovative products.
Senior Member
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I’m glad I’m not the only one who thinks the same...prima donna...
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Because you certainly make your payment decisions based on if a race car driver tells you a TV is good, or not...
Despite my personal dislike of Hamilton, why do companies think people will buy more of their products if they push millions into "testimonials" who just lie to people telling them how good a generic unreleased and untested product (the latest of them of course) are, never even considering using it themselves?
Senior Member
Posts: 1659
Joined: 2005-03-18
Because you certainly make your payment decisions based on if a race car driver tells you a TV is good, or not...
Despite my personal dislike of Hamilton, why do companies think people will buy more of their products if they push millions into "testimonials" who just lie to people telling them how good a generic unreleased and untested product (the latest of them of course) are, never even considering using it themselves?
I mean I have an LG 4K TV I don’t think any particular spokesperson would have influenced my decision
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Joined: 2014-07-21
Same here. But I don't feel like I'd like to imagine that say €50 of what I paid went into Hamilton's pocket for no apparent reason but to influence the weak minded.
That I won't buy an LG TV again after I needed three models to get one working without fault is a totally different topic.
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Joined: 2003-03-03
Out of all the famous people out there... they chose a man-child.