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Intel to revamp Identity with new logos and EVO, hinting at Alder Lake?
We have that feeling that intel is trying really hard to cut away from the past, the competition from AMD as well as all the vulnerabilities. In that process, Intel will be moving towards a new product identity, including new logos and something called EVO, powered by Intel.
Next to new logos, Intel also registered trademarks for the name "Intel Evo Powered By Core" and fired off a new logo while they're at it, revealing that a new line of "EVO" processors will soon hit the market. Of course, speculations have already started, but logic indicates this will be the final name of Alder Lake-S, Intels first CPUs with a hybrid architecture, which is a new EVOlution.
The logo design with its large and small squares segments suggest that it refer to the large and small cores that Alder Lake-S will use, in a design similar to ARM's BIG.little design (a mix of powerful and energy-efficient cores). Something interesting is that the name "i5" is mentioned, so apparently the same suffixes i3, i5, i7 and i9 will likely continue to be used in the new line. Another patent filed last week also shows a new logo for the company with a gray background and new typography, which is likely to be used alongside this EVO line. Check it out:
Sources: momomo_us (Twitter), Core i3 logo (Justia Trademarks), EVO Powered by Core logo (Justia Trademarks)
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butjer1010
Member
Posts: 65
Joined: 2013-12-26
Member
Posts: 65
Joined: 2013-12-26
#5813355 Posted on: 07/29/2020 08:12 PM
Text overlapping squares in background is so not pleasing to eye. Last logo with many elements should have gone for golden ratio spiral to have pleasing placement.
Only blue logo is somewhat OK. But, nothing special.
I agree. Old ones looks better to me.
Text overlapping squares in background is so not pleasing to eye. Last logo with many elements should have gone for golden ratio spiral to have pleasing placement.
Only blue logo is somewhat OK. But, nothing special.
I agree. Old ones looks better to me.
EspHack
Senior Member
Posts: 2701
Joined: 2010-01-03
Senior Member
Posts: 2701
Joined: 2010-01-03
#5813386 Posted on: 07/29/2020 10:00 PM
Big stagnant bloated tech company reacts to tech competition using marketing, which is probably the vast majority of their employees at this point, also the finance guy CEO fires the engineering guy
Oh yes heads will continue to roll in all directions for years to come
Big stagnant bloated tech company reacts to tech competition using marketing, which is probably the vast majority of their employees at this point, also the finance guy CEO fires the engineering guy
Oh yes heads will continue to roll in all directions for years to come
tsunami231
Senior Member
Posts: 12188
Joined: 2003-05-24
Senior Member
Posts: 12188
Joined: 2003-05-24
#5813390 Posted on: 07/29/2020 10:09 PM
Evo pricing too? Joke aside could be intresting.
I could careless what there logo is or what looks like. but look like the been taking queues from MS on how logo and stuff should look. which i dont care fore either
Evo pricing too? Joke aside could be intresting.
I could careless what there logo is or what looks like. but look like the been taking queues from MS on how logo and stuff should look. which i dont care fore either
schmidtbag
Senior Member
Posts: 6158
Joined: 2012-11-10
Senior Member
Posts: 6158
Joined: 2012-11-10
#5813394 Posted on: 07/29/2020 10:25 PM
I miss 90s Intel styling. It was more interesting. I don't dislike this new stuff but it's rather boring.
I miss 90s Intel styling. It was more interesting. I don't dislike this new stuff but it's rather boring.
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Senior Member
Posts: 11809
Joined: 2012-07-20
Text overlapping squares in background is so not pleasing to eye. Last logo with many elements should have gone for golden ratio spiral to have pleasing placement.
Only blue logo is somewhat OK. But, nothing special.