Intel pumps US$1 billion subsidies to promote tablet processors

by Hilbert Hagedoorn on: 11/27/2013 04:27 PM | source: | 0 comment(s)

Intel will offer marketing subsidies of US$1 billion to encourage tablet vendors to adopt its processors in 2014 and thereby aims to ship 60 million tablet processors for the year, almost 10 times the estimated 6-7 million units for 2013, according to Taiwan-based supply chain makers. Intel Taiwan indicated that Intel's 2014 target shipments for tablet processors are 40 million units.

Currently, Intel is offering its Bay Trail-T and Bay Trail-M processors for over US$20, but the sources said that some large brand vendors are able to acquire pricing below US$10 and Intel is said to also provide its mobile communication chips for free to help lower vendors' costs. However, Intel Taiwan has denied such offers.

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