Apple has officially unveiled the iPhone 15 and iPhone 15 Plus, introducing innovative features in a technical manner. These devices showcase a pioneering color-infused back glass, boasting a textured matte finish.
The aluminum enclosure sports a new contoured edge. Both models incorporate the Dynamic Island and an advanced camera system engineered to elevate everyday photography. The primary camera offers a formidable 48MP resolution, facilitating high-quality images. Additionally, a 2x Telephoto option enhances optical zoom capabilities, effectively serving as a third camera. The iPhone 15 lineup introduces an evolution in portrait photography, enhancing detail and low-light performance.
Leveraging Apple's satellite infrastructure, Roadside Assistance via satellite connects users to AAA in remote areas. The devices are powered by the A16 Bionic chip, guaranteeing robust performance. A USB‑C connector and Precision Finding for Find My friends further elevate functionality. Durability features are top-notch, ensuring the longevity of these devices.
The iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black, with pre-orders starting on September 15 and availability on September 22.
Kaiann Drance, Apple's vice president of Worldwide iPhone Product Marketing, emphasized the camera innovations, the Dynamic Island, and features like Roadside Assistance via satellite.
With display sizes of 6.1 inches and 6.7 inches, the iPhone 15 and iPhone 15 Plus incorporate the Dynamic Island, offering an adaptable interface for essential alerts and Live Activities. The Super Retina XDR display delivers impressive brightness, reaching up to 1600 nits for HDR content and 2000 nits in direct sunlight.
The design of both models reflects a new level of sophistication. The back glass integrates color throughout and undergoes a rigorous strengthening process, resulting in a luxurious matte finish. The aerospace-grade aluminum enclosure features a comfortable contoured edge. The Ceramic Shield front cover ensures durability, making these iPhones resilient and long-lasting.
The camera system of the iPhone 15 and iPhone 15 Plus is optimized for high-resolution photography. The 48MP Main camera captures fine details, while computational photography enhances image quality. A 2x Telephoto option provides optical zoom levels previously unseen on an iPhone dual-camera system. Portrait photography sees improvements in detail, color vibrancy, and low-light performance. Night mode and Smart HDR enhancements further refine image capture.
The A16 Bionic chip powers these devices, offering efficiency and performance. The CPU boasts six cores, with two high-performance cores using 20 percent less power. The GPU exhibits 50 percent more memory bandwidth for seamless graphics. The 16-core Neural Engine accelerates machine learning tasks while preserving user privacy.
Safety features are expanded, with Crash Detection and Emergency SOS via satellite available in multiple countries. Roadside Assistance via satellite, initially in the U.S., connects users to AAA for car trouble in remote areas. USB‑C connectivity, MagSafe support, and the second-generation Ultra Wideband chip enhance connectivity and charging capabilities.
Both models maintain a high-quality 5G experience and improved audio quality. eSIM support facilitates international roaming, offering convenience to travelers.
iOS 17 enhances the user experience with features like Contact Posters, Live Voicemail, and more. The Phone app receives significant updates, while Messages introduces a new stickers experience and enhanced search functionality. NameDrop simplifies contact sharing, and StandBy offers a customizable full-screen experience.
Apple's commitment to environmental sustainability is evident in these devices. Recycled materials are used extensively, and the packaging is fiber-based, reducing plastic waste. Apple also introduces eco-friendly alternatives to leather in its accessories.
The iPhone 15 and iPhone 15 Plus come in various storage capacities, with prices starting at $799 and $899, respectively. Apple offers trade-in options and carrier deals for eligible customers.
Pre-orders begin on September 15 in several countries, with availability on September 22. Additional countries will have access on September 29.
FineWoven Wallet with MagSafe and FineWoven Case with MagSafe, priced at $59, offer stylish options for the iPhone 15 lineup. iOS 17 will be available as a free software update on September 18. iCloud+ introduces new storage plans at $29.99 and $59.99 per month, featuring enhanced privacy and sharing capabilities.
Customers purchasing the iPhone 15 and iPhone 15 Plus will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.
