Some companies are much better negotiating than others, that's why they can make both Nvidia and AMD video cards. Some companies, like EVGA, suck at negotiating and are consequently trapped to a single camp. Or perhaps the analyses in this thread are totally incorrect and nothing but their own decision is stopping EVGA from making AMD cards. They might deem it not worth it financially. If Nvidia stopped EVGA from making Nvidia cards, it would ruin EVGA, but it would also postpone Huang's plans to amass enough money to build his own space colony (I don't know where else he'd be putting all that cash).

Some companies are much better negotiating than others, that's why they can make both Nvidia and AMD video cards. Some companies, like EVGA, suck at negotiating and are consequently trapped to a single camp. Or perhaps the analyses in this thread are totally incorrect and nothing but their own decision is stopping EVGA from making AMD cards. They might deem it not worth it financially. If Nvidia stopped EVGA from making Nvidia cards, it would ruin EVGA, but it would also postpone Huang's plans to amass enough money to build his own space colony (I don't know where else he'd be putting all that cash).

EVGA is attached at the hip to Nvidia. They helped them do design/manufacturing on the Shield Portable, K1 Tablet and I'm pretty sure the Shield Console too. The idea of them leaving Nvidia was laughable at best. The fact that the source was WCCFTech, quoting Bitsandchips.it quoting "private sources" made the rumor all the more ridiculous. And then to top it off one of the "reasons" they were supposedly leaving was the FE edition card pricing. AIB partners not only agreed to the FE pricing purposely being high to avoid competition with their SKU's but they also liked the idea of it because it raised the range at which people were willing to buy aftermarket cards (probably because people think they were getting a deal when Evga/whoever is selling a card $20 cheaper than the FE, but still $80 over MSRP). And then now, even when EVGA immediately denied the rumor and made fake news jokes about it on their forums - people find the need to fabricate their own weird narratives about what is occurring behind the scenes based on nothing but their imagination. It's really weird to me and it's almost an insight as to what is occurring at the global level recently, in terms of misinformation being spread through social media and fabricated rumor-mill nonsense. It's like absolutely nothing can be taken at face value, there needs to be some kind of "exciting" explanation or conspiracy behind everything. And if there isn't, sites like Wccftech/Videocardz/whoever will literally make it up to create it and drive ad revenue. It's ****ed up, it annoys me because it essentially forces reputable sources like Guru3D/Anandtech/Ars/Etc to somewhat sink to that level in order to generate their revenue and in doing so it lowers the quality of tech journalism in general.

The idea of them leaving Nvidia was laughable at best.

Why would they leave anything? There already are companies making both cards just fine. Something is simply making them not to go for the whole market. People say Nvidia prevents it, but is that how business works? It ought to be Nvidia bribing them not to. It's a calculated decision.

Some companies are much better negotiating than others, that's why they can make both Nvidia and AMD video cards. Some companies, like EVGA, suck at negotiating and are consequently trapped to a single camp.

I dont think its that. The real heavyweights in the business (ie, Asus, Gigabyte, MSI) who can move millions of cards would naturally get preferential treatment over the small fries (XFX, EVGA, etc). Asus alone sold 5 million GPUs in 2014, with Gigabyte not far behind. Evga does not have the world-wide reach, name recognition of these big names. If it did and can move similar volumes to the big guys, I'm sure Nvidia would allow them to sell AMD. Secondly, although I agree Evga is "attached to the hip" to Nvidia, even if there was the slightest, remotest possibility of some sort of future AMD partnership, ie, consisting of just unofficial talks exploring the idea of adding AMD GPUs to their product line (not to the exclusion of Nvidia), you can bet your a$$ they would deny it very strongly! The last thing they would do is jeopardize their Nvidia relationship. So we can go by the existing strong logic that it wont happen, BUT, an EVGA denial is worthless as a reason in and of itself that it wont happen.