AMD CEO: Lisa Su in Video - Zen 3 is on track and launches this year
As AMD today launches the somewhat dim refresh XT processor series, the CEO of AMD Lisa Su presented a little video on social media. In the video, she again reiterates that ZEN3 processors are on the way, and confirmed to be released later this year.
It's not the first time that Zen3 is mentioned and confirmed one way or another, but if the CEO states it, it'll be hard or AMD to back out on. It has been a year since AMD launched ZEN2 in the form of Ryzen 3000 processors, yes 7/7 ergo the XT release availability today.
Su stated "As you know with Ryzen, we're always on a journey, a journey to push the highest performance that we can for our users and our fans. So Zen 3 is exactly that. Zen 3 is looking great in the labs, we're on track to launch later this year, and I can't wait to tell you more about it."
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This move looks to me like "we wanted to launch zen 3 now, but it is not ready yet. just don't worry, it will come". I think they have been a bit greedy with the xt parts. Only 100mhz extra, no cooler included anymore and 50-100$ more.
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Just my thought
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Does this trick of quickly selling off remaining stock of some product before the newer product arrives by just renaming the old one slightly and pretending its somehow better actually work?
And I say trick in sense of a kindergarden level trick not a Houdini level trick.
I mean are people fooled by it... Seems so, because companies keep doing it.
The old way this was done was by saying "sale! going cheap!", but I guess they don't have to do that and lose money using this new method.
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Strange, tweet has already been deleted.