Despite NVIDIA's recommended retail price of $999 for the GeForce RTX 4080 Super, Zotac's pricing starts at $1,299.99 for the base model, excluding state tax, with the AMP Extreme AIRO priced at $1,399.99, excluding state tax. This pricing strategy suggests a confident stance from Zotac, especially when compared to the higher-tier GeForce RTX 4090 and potential offerings from competitors like ASUS's ROG Strix GeForce RTX 4080 Super.
Records from the Amazon page indicate that Zotac's GeForce RTX 4080 Super series has been available for purchase since January 17th. This early listing appears to contravene the terms of NVIDIA's partnership agreements with its AIC (Add-in Card) partners. It is believed that NVIDIA has already requested Zotac to remove the prematurely listed product pages for the GeForce RTX 4080 Super from Amazon.