It seems that MSI is ready to slowly but steadily to plug their upcoming GeForce GTX 980 Ti lightning edition. They have been working quite a while on this product to perfect it, and the their teaser just went back online.
I say back online as it has been showing a while ago also. It is expected that the card will get extreme default clocks, a lot of voltage allowance for overclocking, wicked look and yeah a new cooler that should really perform well.
It will be interesting to see if MSI will follow the black/yellow theme, of will move inwards to that new Titanium silver look as well. Anyway, below the teaser .. which is just that. And I have to say that this artwork already showed up a month ago, but now it is appearing again.