MSI will release a GeForce GTX 970 Gaming LE. LE as in LITE edition, the card is pretty identical to the GTX 970 Gaming OC, but has slightly lower frequencies with a 1076 MHz core, 1216 MHz GPU Boost in OC mode. With a software application you can switch frequencies a bit, but nobody does that.
These are the defaults. The card has the very same custom-design PCB with 8 phase VRM, 8-pin and 6-pin PCIe power connectors and the company's new TwinFrozr V cooling solution. MSI didn't announce pricing just yet, but logic dictates this one will be a notch cheaper.