Microsoft is definitely going to stop physical stores. On Friday, the tech giant announced that the Microsoft Stores are closing permanently. Instead, Microsoft is committed to online sales.
Microsoft's physical stores had been closed since March due to the outbreak of COVID-19. Now the company has decided that the stores will no longer open. According to Microsoft, customers have already bought most products through online channels. This mainly concerns stores in the United States, where Microsoft has the most physical stores. There were no Microsoft Stores in the Netherlands yet.
Customers who have previously purchased Microsoft products through a store can now go online for customer service. This has already been the case in recent months due to the corona crisis. Four large Microsoft Stores will remain open to show new Microsoft products to the public. These are locations in New York, London, Sydney and Redmond.