Ever since a year or so, it's been a bit of a mud-fight among Intel, AMD, and NVIDIA. It pretty much started when Raja Koduri from AMD (leader of the AMD RTG team) made a move towards Intel to develop an actual viable high-end GPU series ready for the business and consumer domain.
Ever since that moment, somewhere in the offices of Intel, a huge budget has been opened up to go big on human resources. As a result, a lot of moves in staff between the companies have been made. After Raja Koduri, Chris Hook (AMD PR veteran) moved. Shortly thereafter followed by a few AMD technical marketing members, Antal Tungler and Damien Triolet. Meanwhile, two US-based hardware websites recently have seen their owners make a move towards Intel. On NVIDIA's side we have seen Mark Taylor make a move, and a week or so ago another key figure from NVIDIA made a move as well, Tom Petersen. Today once again we see somebody from AMD making a move towards Intel, Heather Lennon who has been responsible for AMDs RTG Digital Marketing.
From the looks of it, Koduri and the team are creating a bit of their own 'RTG team' within Intel obviously under a different name. The fact that Intel is serious about Xe and all derivatives on the IGP side that will come from the architecture, it a sure thing. The initial Xe series will cover a broad spectrum of the market, intended for the discrete market, gaming as well as addressing compute, Deep learning and AI markets.
We can't wait to see what 2020 is going to bring.