HIS decided to jump on the bandwagon and releases a slightly customized R7750, it's named the HIS 7750 iCooler 1GB. As you can tell from the photo below the card is all customized, a nice blue PCB and a cooler, that though eats two slots, makes the cards virtually silent. Much much better then the reference AMD design really.
The card remains 100% reference clocked though at a price of give or take 99 USD it might give it enough bite for a game or two in the lower resolutions.
Check out the review right here.