You can grab the EVE Online: Starter Pack for free until Thursday, May 7th at 7 PM Central European Time. Once you add the DLC it will remain in your account after the free period.
ABOUT THE FREE BIRTHDAY DLC PACK:
The discount is active for 48 hours, and after that, the pack will be retired.
Full Starter Pack contents:
Just head over to Steam and add the DLC to your cart and checkout. Simple as that.