Cubitek figured, heck .. it's all in our own brand name, let's design a modular chassis series under the name Magic Cube. One main chassis will be housing your motherboard and PSU, and two other smaller 'cubes' will house HDDs and Optical storage units and such. That completely overhauls the design of any regular chassis, as all of the sudden .. you have three units housing your PC.
Check out the full review here