It's kind of clever when you think about it. Many of you who purchase an expensive graphics card have plans to liquid cool it in some way or form. That effectively means you remove and pay for a cooler you'll never use again. In that mindset Colorful now released a naked RTX 2080 Ti.
The product is named iGame GeForce RTX 2080 Ti Advanced water cooled and it what it is, a reference based board with all you need. The product runs at factory reference clocks (Base: 1350Mhz; Boost: 1545Mhz). So yeah, there you have it, a Barebone GeForce RTX 2080 Ti. I have no idea how Colorful is going to manage warranty issues and claims though.
Colorful Sells Barebone GeForce RTX 2080 Ti (no cooler)